New fashion range launches on QVC!


Fashion designer Barbara Graffeo

We're very excited to announce the premiere on August 6th of a brand new fashion range by American designer Barbara Graffeo. Her designs comprise easy-care, easy-wear elegant casuals – perfect for the busy woman.

We caught up with Barbara to talk about her new collection and her inspiration…

Tell us a little about yourself?
I was working for an apparel company who had shut down a division that left me out of work. After a lot of thought I realised I could fill the void of that company so I used my contacts and my expertise of designing casual clothes and started The Style Index.

I reached out to my loyal contacts and catalog businesses and before I knew it I had my own company up and running. I could not have done this without the support of my family first and foremost – both financially and emotionally.

I have built a strong team of consultants that help me with anything from researching European trends to finding new retailers. It never hurts to have an outside opinion or a fresh perspective.

Barbara Graffeo shirt and print leggings What inspires you?
I’m inspired by the diversity of city life and the wonderful women who live there; I design clothes that keep pace with a woman’s busy lifestyle with fashionable yet comfortable coordinates that are always chic but never too trendy.

My versatile collection of jackets, tops, and trousers easily take you from day to night with just a change of shoes or accessories. I want my customers to be able to create their own personal style with boutique-quality clothing at affordable prices.  My motto is "By real women for real women"!

Barbara Graffeo jersey tunic and legging set Tell us what's new this season?
Colour is key and the silhouettes are very bohemian, so they're easy to wear, comfortable but also chic at the same time. Being a New Yorker, we love our black but it’s nice to see blues, oranges, greens and pinks take over.

It’s very feminine, relaxing and fresh. I feel there is so much doom and gloom being reported today that woman are embracing the good feeling that a bright colour can bring to their day. 

Describe your own style. Who is your fashion icon?
My style is fairly classic. I am a New Yorker; we love black and high heels! I too am trying to really incorporate more colour into my wardrobe. It’s amazing how colour can change the way you feel. For me I do simple touches, maybe a bright scarf or a pop of colour in my footwear or handbag.

I do admire Jackie O – most women do.  She knew how to look chic and yet made it look so effortless. You see that in my Barbara Graffeo line. We co-ordinate the sets for you and put your whole look together. You add your own signature shoes and accessories and you look like a million dollars without standing in your closet for hours wondering “what to wear”.

If you could give women one fashion tip what would it be?
My tip would be to wear the correct size – no matter what the label says, wear clothes that fit you properly. Not too big where you hide your figure and not tight where it creates bulges – well fitted clothes flatter any body shape.

View the full Barbara Graffeo collection

Tune in for Barbara's premiere show on Saturday 6th August at 4pm

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