2017 is a very exciting year at QVC, and we kick off with lots of brilliant beauty launches to ensure your routine is as up to date as you want it to be.
We have fabulous new ranges if you love brands with a heritage story and a love of exotic ingredients. Watch out for the New Zealand brand Antipodes, which Elizabeth, the founder, has created to champion local ingredients and provide cutting edge formulas to give all of her products a modern, elegant texture and a scientifically validated mission. Her key ingredient is Vinanza, taken from New Zealand grapes, along with nutrient-rich avocado oil and antibacterial Manuka honey. It’s an excellent range for sensitive skin, with every product housed in cool apothecary jars that will look amazing on your dressing table or in your bathroom cabinet.
In contrast, we are extending our offering of cosmeceuticals to include Transformulas, who market themselves as a ‘beauty without surgery’ brand. You can add in targeted treatments like their Lip Volume, which can be used on its own on a younger lip or added to your existing lip care routine to increase results. This peptide-rich formula gives the lips an instant buzzy feeling, and a pretty, flushed look. It feels like a balm but looks like a gloss and performs like a serum! They also have a product which creates an eye-lift effect, so watch out for that to tighten up the look of a baggy, lined or puffy eye contour.
Continuing on a science theme, QVC has been instrumental in bringing you straight-from-the-lab products, and 2017 will be no exception following on from the amazing products from NIOD we saw in 2016. NIOD falls under the Deciem umbrella, and Deciem offer some other fantastic brands – one of which we are launching this year, called Fountain. Make sure to check out the upcoming Hyaluronic Molecule Drink, which you take every day and can even mix into your water, juice or smoothie!
If you love face masks, cleansers and all things pampering, Filorga offer an extensive range of products to help firm and tone your skin, help with anti-ageing, and keep you looking hydrated and fresh-faced. Try their Ultimate Ageless Skincare Collection for an easy way to get to know the brand – it’s a trio of products offering a mask, serum and wrinkle treatment.
A remedy-lead brand that I’m looking forward to working with is First Aid Beauty. Their formulas are great for sensitive skin types, and their Ultra Repair Cream is a lovely multi-purpose product to take with you on holiday or on hospital visits, to keep skin feeling supple, comforted and moisturised.
Later in the year we’ll also be launching 111 Skin, a Harley Street brand developed by Dr. Yannis Alexandrides, who combines extensive industry experience with a passion for developing exciting new innovations in anti-ageing skincare. Stay tuned for that one!
These are just some of the new brands that we are launching this year, but there will be plenty of new products, launches and exclusive firsts from your favourites in 2017 too, such as Decleor, Elemis, Taya, OPI, Tarte and Bareminerals.
The list is fabulously endless, so the best way to keep up to date in the best beauty from around the world, is right here at QVC.