We’re thrilled Murad are back on QVC with a fabulous full hour show at 7pm on Sunday 31st August. We caught up with Murad's new guest presenter Zoe Shaw to find out more about the brand, the doctor and to get a sneaky peek into the products we'll see in the show.
Zoe: I’m so excited to have my very first hour show! I can’t wait to tell you all about Dr. Murad’s fabulous skincare range – I’ve worked closely with QVC and Dr. Murad to cherry-pick our very best anti-ageing products which are powerful enough to transform your skin; I’m confident we have something for everyone, so I really hope you can tune in!
I’ve worked in the beauty industry for more than ten years and for Murad for over five years as Communications Director, educating the beauty press and our VIP clients about our brand, products and prescribing the best products for them.
I’m lucky enough to spend a lot of time in our gorgeous spas and salons across the UK (where we offer Dr. Murad’s professional facial treatments as well as our homecare products) meeting many different people and getting them excited about Murad.
So many have reported their skin successes and it’s incredibly rewarding to see how Dr. Murad’s products really change people’s skin as well as their lives, as their confidence levels grow and happiness returns.
Although I joined the beauty industry pretty much straight from Uni I loved everything about skincare so much I went back to school to study the skin, and train as a professional facial therapist! When I’m not waxing lyrical about Murad I love spoiling my two nieces, going out for dinner and going on holiday!
Enough about me, let me tell you about the amazing man who is Dr. Murad! The funny thing is, he never planned to start the brand as we know it. However when he was working as a dermatologist (more than three decades ago) his patients were so unhappy with the results of the products on the market at the time, they encouraged and inspired him to create his own products for them.
Now, Dr. Murad is a very clever man and not only is he one of the world’s leading dermatologists, he’s a trained pharmacist too, as well as being a Professor of Medicine at UCLA! With a pharmacy background, coupled with his expertise as a skin doctor, he had all the know-how needed to create his own product formulations from scratch – he never wanted to test on animals so he used to even test them on his own skin!
His patients loved them so much they demanded more, he created more, and the range grew and grew into what it is today. And even now when the brand is 25 years old in the US, Dr. Murad still creates products inspired by his patients and customers needs; never anything for the sake of a fad or to jump on a gimmick bandwagon, always for a purpose and always to cater for real people’s demands.
What’s important to know is Dr. Murad creates results-driven products to target specific skin concerns. A one-size-fits-all approach doesn’t work when it comes to skincare, as we all have skin which behaves and reacts differently, plus we all have our own individual wants and needs. So we offer specific products to target specific concerns.
For example, we have a range called Resurgence which specifically targets skin changes for women approaching, going through, and after menopause. This targets the thinning skin, the deeper lines and wrinkles, the tired skin tone and the loss of radiance, all of which happens when oestrogen levels decline. Interestingly, the Resurgence products are a big hit with our clients in luxury high street department stores too.
As you would expect from a doctor-developed range, everything is clinically tested and clinically proven to be the best it can be! Dr. Murad uses a combination of the most powerful science-led ingredients (many of which he discovered himself), paired with his favourite skin-loving superfoods and botanicals to offer you an overall formula like no other.
So, what can you expect to see in the next Murad show on 31st August? Well, a few new products and personal favourites of mine which I’m really happy to be bringing you, including the amazing Resurgence Firm & Hydrate Discovery Kit (a great way to trial this line), an AMAZING eye cream to target crows’ feet (Intensive Wrinkle Reducer for Eyes), a simple lovely, rich, hydrating day cream (Perfecting Day Cream SPF 30) and a miracle worker in the shape of Rejuvenating Lift for Neck & Décolleté which firms up our neglected turkey necks!
Alongside our popular Rapid Collagen Infusion (great daily plumping boost), the Age-Diffusing Serum and Mask Duo which I predict will sell out (so get in quick!) and our Time Release Retinol Concentrate for Deep Wrinkles which targets individual stubborn deep lines. And I can’t forget our fabulous Summer Surprise which is top secret, sshhh!
And I haven’t even got around telling you about Dr. Murad’s marvellous Inclusive Health philosophy however I’ll save that for next time…”
Join Zoe on 31st August at 7pm for a whole hour of fabulous skincare from Murad.