If he likes it, would you pay to put a ring on it?


CaptureModel Kelly Brook and ex-Gladiator David McIntosh have been living in rumour-ville for the last few weeks after they've confirmed their whirl-wind engagement.

As well as congratulations, of course, word has spread – to the shock and awe of many – that Kelly paid for the engagement ring herself. So, is this just another sign of the modern age, or a shocking break from tradition?

We thought we'd find out how Kelly's alleged decision sits with women in the UK.

Our research showed that buying an engagement ring is turning into a much more collaborative experience than it is traditionally is thought to be, with one in five women now paying for their own engagement ring. If not paying entirely, over half of the women asked said they would be willing to contribute. 

Perhaps unsurprisingly, we found that views differed between age ranges as younger generations were more open to the idea.

A quarter of the unmarried young 'uns, aged 18-24, were not opposed to paying for their rock. A third of ladies aged 35-44, especially if they haven't been down the aisle before, would happily chip in. Our participants aged over 55 were the age group least impressed with the idea, with over half of them less sold by the new craze.


Geographically speaking…

Our research also found out which UK cities had the most incidents of women buying their own bling:

1) Wrexham

2) Cambridge

3) Bristol

4) Aberdeen

5) Aberystwyth

6) Leeds

7) Edinburgh

8) Sheffield

9) London

10) Wolverhampton


So maybe, if Kelly did pay for her engagement ring, it's not as unique as we first thought!


Joanna Mansbridge, a jewellery buyer here at Q, thinks it's simply a modern take on getting engaged:

"It's no longer a man's stressful responsibility to choose the perfect ring and pay for it alone," Joanna says, "these findings show ladies are more happy to contribute and actually enjoy the selection process. Why risk so much money on something they may not even like?"

Joanna advises that if the fella does want to do the whole down-on-one-knee thing, replicas of the real deal are a great option. The simulated stones won't burn too much of a hole in the wallet, but are just as breath-taking.

The expert continues, "Our Diamonique range, celebrating 20 years this summer, is cut and treated in exactly the same way real diamonds are, some stones are even set in gold and platinum, so no one would ever know." 

Here's a selection of engagement rings available at QVC, from across the price board… see if you can guess which ones are Diamonique!

Diamonique Flower Cluster 600393

  0.5ct Canadian Diamond Circle 607903






Diamonique Solitaire Ring 678893 1.26ct Garnet & Diamond 618789







2.4ct AAA Tanzanite & Canary Diamond 607014 Diamonique Fancy Cut Solitaire 600548







0.5ct Diamond Wishbone 610021 Diamonique Band 601451










Have a look through our full range of rings online.

Tell us your verdict – did you pay for your engagement ring? Or do you want the classic engagement tradition to stay? Comment below!


  1. R King April 16, 2014 at 7:24 am -  Reply

    I chose the style of mine with my partner and would have been happy to contribute if he had been unable, to ensure I had the ring I wished for.

  2. Valerie Sutherland April 16, 2014 at 4:49 pm -  Reply

    My Husband bought my Engagement Ring , would of helped pay for it , if he could not of afforded it , we chose it together .

  3. gina vettese April 16, 2014 at 5:50 pm -  Reply

    Hi when I got engaged 15 years we both got engagenment rings and we both contributed equally to them as he was in a low paid job, in fact mine was a silver QVC silver diamonque ring… and everyone thought it was white gold with real diamonmds.Thank goodness for QVC and Diamonque Don’t think I would have got a ring otherwise.

  4. Jill Newton April 16, 2014 at 6:00 pm -  Reply

    My husband bought me a diamond, I chose the setting and the metal I wanted it set in. However if he had chosen the setting I would have loved it as he has great taste! Well he married me didn’t he ?

  5. Linda Limara April 16, 2014 at 9:53 pm -  Reply

    The first man who asked to marry me did not buy and engagement ring for me, then suggested I chose the wedding ring and asked me to pay for it!! Needless to say I ditched him very quickly! Being a Lady of mature years I think it is awful for a women to buy her own engagement ring. Her fiancée should buy both, definitely!!

  6. Carol Ashwin April 17, 2014 at 6:39 pm -  Reply

    I was working for an airline in 1975 so had my engagement ring made in Hong Kong and paid for it without even thinking about it.

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