Meet our new jewellery designer – Kimberley Selwood


Kimberley Selwood Wednesday 24th March is Designer Day at QVC, and as well as some of our best-loved brands, we'll also be bringing you a new jewellery collection from one of Britain's hottest designers – Kimberley Selwood.

Kimberley's silver jewellery boasts intricate details and gorgeously tactile organic shapes, and is perfect for today's contemporary look.

We caught up with Kimberley to find out more about her designs, her inspirations and why she's brought her range to QVC…

Q. Can you tell us how you got started?

A. From a young age I loved to draw and make things. I spent hours making friendship bracelets and playing around with beads, so I suppose a step into jewellery making was logical.

Art was my favourite subject at school and I took an Art Foundation course after my A-levels – it was then that I decided that I wanted to make jewellery.

From there I took a degree in Jewellery Design and achieved a First Class Honours. This made me think 'it's now or never' to set up my own business, and I've been running it ever since.

Q. Have you had to make many sacrifices for your business to be a success?

A. It's been very hard setting up a company with only a little money – all the money I've made has gone back into driving the business, so often I've had to go without and do things on a very tight budget.

That meant living with my parents for a long time before I could afford to save for a flat of my own. Also the business needs so much time given to it to make it a success, and often I have to go to exhibitions or work weekends, so it means my social life suffers.

Luckily I have a very supportive boyfriend who keeps me going and sane, and he knows that one day I'll make it, and that'll be down to my own achievements.

Kimberley Selwood making jewellery Q. What inspires your designs?

A. My ethos is to always create imaginative design combining both quality craftsmanship and wearability.

I draw my inspiration from organic forms, paying particular attention to form, texture and pattern. Also looking at textiles such as lace and embroidery from around the world, architecture and many decorative artefacts. The V&A museum is one of my favourite places.

I grew up constantly drawing and playing with beads and making jewellery; and gained a lot of my artistic ability from my grandfather, who was an engraver and instilled me with attention to detail. I love designing and I'm very lucky to be doing what I love every day.

Q. Who are the hottest jewellery designers right now?

A. Shaun Leane is always great at being on top of design trends whilst keeping a very evident signature style.

Q. And who is your own personal favourite jewellery designer?

A. I love Alex Monroe's work, he always adds such charm to all his pieces, each with amazing detail.

Q. What's your favourite piece of jewellery?

A. It's my own Order in Chaos silver cuff. I can wear it with anything and it always gets admiring comments. It also reminds me of how far I've come.

Q. What do you consider to be the essential jewellery item that every woman should own?

A. A great cuff or bangle is always a must. You can wear them with any kind of look and you don't need to worry about what neckline you're wearing. It always makes a statement and can dress up all sorts of outfits. But as long as a piece of jewellery makes you happy, you'll always look and feel confident.

Q. What are the top jewellery trends for 2010?

A. Things will stay big and bold but will have more attention to detailing. There will be more emphasis on having unique items that aren't mass produced, something that helps you to stand out as an individual.

Kimberley Selwood in her workshop Q. Have any celebrities worn your jewellery, and who would you like to design for?

A. No, unfortunately not, but I'm working on it!

I'd love to design something for Kylie. I've been a fan since I was little, and she has shown how somebody can move with the times but still be true to themselves, and preserve their dignity too. She's truly feminine, beautiful and stylish.

Q. Can you give us any tips on changing your jewellery to suit your age?

A. In your twenties you're young enough to carry most things off and look great. The trick is to not buy cheap and tacky, but to wear one great piece, and do it well!

In your thirties you've started to develop your own stye, and with jewellery it's not always about what's in fashion, it's about what makes you feel and look good. Still keep things young and fresh, try elegant earrings with a bold statement ring and some pretty bangles.

In your forties, classic long necklaces will make you look taller and are fashionable, so make you look and feel young. It's important to update your jewellery, and be sure to wear your jewellery – don't just lock it away! If you have pieces you no longer wear, have them redesigned into jewellery you will wear. Mix expensive items with some fun costume jewellery pieces to keep things fresh.

In your fifties and beyond your skin and hair tones may have changed, so often colours that used to suit you don't look so good. Maybe remount yellow gold jewellery in white gold, or vice versa. Find colours that suit your new look. Instead of changing your wardrobe, acessorise with beads and stones in these new colours. Avoid very long drop earrings, instead stick to classy studs and mix these with stunning bold rings.

Q. What advice would you give a bride-to-be?

A. Always make sure you complement the dress. If it's very detailed, a simple pendant or modern pearl chain would work well. But if the dress is understated then you can add more detail with a bold, striking necklace.

Don't go overboard. If you have a tiara then wear simple stud earrings and a feature bangle, don't go for everything piled on or you'll look a bit like a Christmas tree!

It doesn't matter how much you spend, but make sure your chosen pieces complement both you and the dress. But ultimately, do make sure you wear your wedding jewellery again – there's nothing worse than lovely pieces of jewellery being left in the box for ever more.

Q. And finally, why did you choose to partner with QVC?

A. Working with QVC has allowed me to do more designing, and to reach a much larger audience too. It's been great coming up with new designs and getting them produced on a much larger scale than I could create on my own. And it's so exciting to see my ideas develop in a new way. QVC is a great platform to showcase my work and hopefully it will raise awareness of my brand with lots of new fans.

Take a look at Kimberley's silver jewellery at QVC UK.


  1. Mrs F Peart March 25, 2010 at 11:43 am -  Reply

    I saw your first Designer Day show yesterday on QVC and was absolutely blown away by all your pieces of jewellery. They are exquisite both in design and concept. I have NEVER seen such beautiful craftsmanship in metal before, the articulation in the drop earrings were jaw “droppingly” beautiful as were the delicate pendants, rings necklaces etc. If I had bought everything I liked I would be bankrupt today even though they were under priced in my opinion for such talent and exquisite design. Come back soon I can’t wait! Felicity

  2. Saraj April 4, 2010 at 9:14 am -  Reply

    Kimberley your designs are stunning! So pleased with my my new 3 flower necklace and ring i purchased from QVC. I have been watchig QVC for many years and this is the first time i have written a review as i am so pleased with my designer items! i look forward to adding many more of your items to my collection. Please come back soon to QVC! Sarah , London

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