Martha Stewart’s craft expert talks to QGossip

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Alex Peruzzi Alex Peruzzi will be appearing on QVC TV tomorrow to present a fantastic set of punches and stamps from the Martha Stewart's craft range, our Today's Special Value for the day.

To mark the occasion, we thought we'd ask Mr Peruzzi a couple of questions about the world of craft…

What sets Martha Stewart's craft products apart from other brands?

Our Martha Stewart Crafts line reflects our understanding of what crafters want and need because it is what we ourselves want and need – practical tools and an array of beautiful and inspiring materials.

Each product is designed with great attention to detail. Our specialised tools have been created with the crafter in mind - focusing on safety, comfort, ease of use and aesthetics.

Our extensive glitter offerings come in perfect shades and are inspired by our favourite gemstones and precious metals - for example, tourmaline, lapis lazuli, hematite, Florentine gold, brownstone, kunzite and crystal to name a few.

What are your favourite craft projects to create and why?

My favorite craft is card making. I love the art of designing each one and the look on people's faces when they receive them. I am constantly amazed when recipients of my cards hold on to them for years to come.

How did you get in to crafting?

My love of crafts began in elementary school in my arts and crafts classes. I still have a writing assignment I did in first grade where I explained that I wanted to be an artist when I grew up. I think continuing this kind of in-school program is so important for children's development.

Where do you draw your inspiration from?

Since my cards are always gifts, the inspiration always comes from the person the card is for. I'm also lucky to be surrounded by some of the most creative and inspiring people every day at my job.

What do you think are the current key trends in crafting?

Layering continues to be important. Many new projects use a layering technique incorporating die-cuts, ribbons, glitters, paints, stamps, inks and more.

I also see a lot of something I like to call girly vintage. It’s cleaner than a distressed look and incorporates a lighter palette with an emphasis on pinks and it utilizes flourishes, vintage frames and type.

When designing our Martha Stewart Crafts products we keep these and other trends in mind so that crafters can easily and creatively obtain their desired results.

See the Martha Stewart range.

4 Comments

  1. Sara February 9, 2010 at 10:42 pm -  Reply

    Hi there Alex welcome to QVC, I am sure you will have a fun day tomorrow with all the lovely presenters. Looking forward to seeing the TSV.
    Looking forward also to seeing your lovely creations and inspiration during the shows. Please can we have more of Martha’s products QVC?

  2. Gerardine Wright February 10, 2010 at 12:48 pm -  Reply

    This is the first time I have viewed this section and I too am piping up to add that I would like to test products. I am one of the lucky ones who just managed to get the Martha Stewart TSV on advanced order and I can’t wait now for March to come. I will need to be more observant on the QVC web site in future. Can QVC get any better? QVC the very best leaving the competition far far behind.

  3. Irene February 11, 2010 at 5:09 pm -  Reply

    As this is my first time in this section,thought i would like to say this is the first show of Martha Stewart i watched,,my friends have many of her punches,and rave how good they are…….. So i am now waiting for my Martha Stewart TSC to arrive. :)

  4. Die cut July 17, 2010 at 10:28 pm -  Reply

    As this is my first time in this section, I thought I would say that this is the first program I watched Martha Stewart, my friends have a lot of his punches, and rave how good they are.

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