Following on from the sell-out success of a previous ‘Product of the Month’ in 2013, this famous multi-award winning British brand that specializes in eye makeup products has launched, with QVC, their new Black Magic Liner with their top-selling Black Magic Mascara, perfectly in time for the spring/summer season to emphasis a clean, fresh look to the eye.
These are both water resistant, non-smudging formulas designed to stay put all day. Every beauty bag basic must include a black mascara and liner, and with Eyeko’s new launch you are getting up-to-date technology favoured by acclaimed makeup artists and celebrities, now famous and available in 25 countries since the launch on QVC many years ago.
The new liner has a twist lid which means when you open it, the application point is always there. It can be used on both the skin around the eye as well as on the water line.
For the make up novice, or older eye, apply a softer amount between the upper lashes, and if attempting a line with a wobbly hand or a crepey lid, straighten it up by smoothing a brush over the liner on the lid afterwards within 30 seconds to give a more ‘pro’ finish. For the fashionista’s, this gel-textured pencil application, eternal point liner will always be perfectly ready to create your advanced liner techniques.
The Black Magic Mascara has been a favourite in its famous squeezey tubes which allows you to get a thorough coating of the keratin and shea butter formula onto the brush with a squeeze of your finger, coordinated with a wiggle of the brush. The curved brush allows for upper lash application around the circumference of the lashes with easy, intense root pigment application.
Although easy to apply, this bigger, thicker brush would not be favoured by anyone with short lashes or a double eyelid as you would prefer, for example, the Skinny Brush Mascara to prevent flick-back and skin staining.
With Easter approaching, this certainly could also be a very ‘on trend’ gift for any youngsters in the family who would recognise this brand from the regular editorial and blog endorsements.
Footnote: be warned… the sharpener is in a different place! It’s actually inside the long, two inch lid that goes on top of the eye liner. It twists on and off, and it’s this twisting action that automatically shapes the end of the liner every time you open it to use it. The smaller, half inch end of the liner, which does lift off, and is where some brands put a separate sharpener, is empty. You are not missing a sharpener!