Love Italian jewellery? Join us this Saturday…

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JOYJOY3… where, as part of our second Italian Jewellery Tour, we will be celebrating Bronzo Italia's first anniversary here at QVC, showcasing some gorgeous Veronese designs and welcoming, brand new to QVC UK, jewellery by Joy and Joy.

Offering unique and high-quality Italian fashion jewellery, Joy and Joy creates beautiful and versatile pieces. Juxtaposed between classic and innovation, and tradition and experimentation, these on-trend woven mesh-look pieces include bracelets, necklaces and earrings, and also delicate scarfs.

With a patented and registered production technology, these are truly unique pieces that are non-allergenic and will not tarnish.

We caught up with Daniele from Jewellery by Joy and Joy, to chat about the brand's inspiration and their excitement about sharing their gorgeous pieces with us here at QVC UK…


What is the inspiration behind the brand?

We’ve created this fresh and young brand in order to reconsider the role of the jewel in the daily lifestyle. We design for all women who not only want to look good but show their moods and fashion choices.

How would you describe Joy and Joy?

Joy, fun and innovation – our pieces are innovative and on-trend but they can also be classic and elegant.

What is the secret to creating Joy and Joy Jewellery?

Our fabrics are produced here in Vicenza with Lurex® viscose or polyester yarns, which are renown worldwide for being used in many high-end couture creations, and then metallized with aluminium or silver. These metals are fully covered by a film which can be transparent or coloured (this is the way the yarns are coloured), with this process the metal is not in contact with the air or perfumes or sweat, thus the fabric never changes colour or tarnishes.  Our pieces also incorporate Joy and Joy jewels, offering our clientele not only fashion accessories but gorgeously jewels as well!

What appeals to you about partnering with QVC UK?

We think that the Joy and Joy collection is the perfect collection to be presented through a TV channel. After enjoying great feedback and success with customers from QVC Italia and QVC Germany, we are excited to bring our brand to the UK. These fashion jewels have a real impact and we can show them off and communicate to customers the story behind the brand and the moods and sensations behind each piece. Joy and Joy has a story of creation, inspiration, innovation and passion, and we are excited to share that with QVC UK customers.

JOYJOY1

What pieces are you most excited to show our viewers and why?

"These fabulous hoop earrings are a very popular design. They have a simple and sophisticated style, are very lightweight and can be worn with any outfit to add a touch of sophistication."

 

 

 

JOYJOY2"This woven cuff is one of our bestsellers; a stunning and simple design that is extremely popular, and I think QVC UK customers will love it too. It really makes an impact!"

Available in a choice of silver, yellow gold and rose gold tones, it has also been chosen by our fashion jewellery buyer, Claire, as her pick of the collection:

"I love this wide mesh cuff; statement cuffs are bang on-trend and ideal for summer, and this is a piece which can be worn both day and night. The textured mesh has a very contemporary look, it is flexible and tactile to touch yet it won't scratch. You can put it on in the morning and you don't even know you're wearing it. It's so comfortable but so stylish."

 

With these and so much more to choose from, this premiere show for Joy and Joy is not to be missed! 

See our Italian Jewellery Tour on air from Friday 30th May, and join us for the premiere of Jewellery by Joy and Joy on Saturday 31st May at 4pm.

Visit our jewellery department

1 Comment

  1. cinzia politano May 29, 2014 at 2:47 pm -  Reply

    Hi I’m writing you from Italy, I have many pieces of Joy & Joy. They are lovely to wear you can feel that you are not wearing true metal because they are “soft” but they really look like metal. Try them luckely you have 30 days. Bye Fuscaldo

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