We've caught up with Liz and her Prince's Trust mentee Rebecca Taylor to tell us more about this very special edition…
Tell us about how you became involved with The Prince's Trust Tomorrow Campaign
Liz: From day one, we’ve had a charity programme running, as we’ve always wanted to put back. As women with children, our focus was always to help young people, and women and young children in particular.
The Prince’s Trust is very much about enabling young people to get on in life and to have the opportunity to start their own business, so it was a natural fit for us. As a business, we’ve seen the benefit of mentoring.
It’s very common for someone to join our team and go on training programmes, and work their way through the company in various departments, and it’s been enormously rewarding to see people come in, learn, develop and grow.
We were delighted to take that opportunity further outside our own company with The Trust. We’ve seen first-hand the work they do and the lives that have changed, and I think if you care about the society that we live in, you really want to see an improvement and a chance for change, particularly for the next generation, building strong businesses for the future just as we’ve had the opportunity to build ours.
Rebecca: Working with Liz over the last few months has been an amazing experience. I’ve been involved in the Special Edition Cleanse & Polish from start to finish – visiting the Liz Earle head office on the Isle of Wight numerous times and even travelling to Geneva for the print trials of the new packaging.
Liz is an incredible role model for a young businesswoman like me – showing that anything is possible through passion, determination and hard work.
I am incredibly proud to have my name on this Special Edition Cleanse & Polish Rose and Lavender, and I hope you will love it just as much as I do!
What do you think of the product and how do you think customers will react to it?
Liz: Our Special Edition Cleanse & Polish Hot Cloth Cleanser includes the same award-winning creamy formula to remove daily grime and make up to leave skin smooth and exceptionally clean, but with a special twist – a unique blend of rose and lavender essential oils to calm and relax your senses, ideal for use to ensure a good night’s sleep.
The feedback we’ve already received from our customers has been fantastic. They’re really enjoying using our original Cleanse & Polish in the morning and our Special Edition in the evenings.
Do you have any advice for any other budding product designers?
Liz: Know your subject inside-out, back-to-front and then some more. Many people have a good idea, but you really need to know your subject and I cannot emphasize that enough. It’s not enough just to read what’s online as there is so much poorly researched information on the web.
You need to be really sure of your sources, particularly if you’re going to base a business on it, so reading reputable peer-reviewed factual journals is a good starting point, otherwise you may be building something on the wrong premise.
I would also recommend not chasing profit, but chasing happy customers instead. If you produce something people love and provide it to them with good service, they will buy more and tell others, and that's how a healthy business grows.
Our motto ‘crawl, walk, run’ is very important. Don’t feel pressurised into doing something just because someone’s saying it has to be now. Sometimes you have to take a deep breath and say “well if it has to be now, it has to be no.” Going too quickly is not always the strongest way to build a business.
Your chance to chat live with Liz Earle and Rebecca Taylor…
If you want to talk one-to-one with Liz Earle and Rebecca Taylor, head on over to our Facebook or Twitter page after the show, at 8pm on Friday 5th October, for a live chat!