I first discovered make-up at 13, growing up in the suburbs of New York. My neighbor had introduced it to me at an early age, and I was instantly hooked. I remember going to the local department store and spending hours at the cosmetics counter. As a teenager, I was drawn to dramatic, theater make-up – I was mesmerized with how cutting-edge techniques could transform the face.
After spending time mastering my skills under the bright lights of the Broadway stage, I knew I wanted to take my learnings from my professional experience to create an approachable, mistake-proof line. With my range on QVC, I’m able to bring my beauty philosophy to life and share it with millions of viewers: make-up should be all about enhancement! You don’t need a fully made-up face – it’s all about maximising your natural features.
Food is a big inspiration for our brand, from our cult-classic Baked Gelato Swirl Illuminators, to the artisanal process used to create our full range of Baked products. When thinking of a concept for our latest collection, it was a no-brainer: chocolate!
Hershey’s Kisses have always been one of my favorite treats—they’re delicious and the perfect, portable size. I keep a few stashed in my make-up bag at all times for a quick pick-me-up. With seven decadent, chocolate-inspired pieces, I hope our For the Love of Chocolate collection (coming soon) can be another type of chocolate delight for you to enjoy. Bon appétit!
Love, Laura x
P.S. Check out the rest of the Laura Geller range for more delectable cosmetics