Laura Geller on her newest collection


I first discovered make-up at 13, growing up in the suburbs of New York. My neighbor had introduced it to me at an early age, and I was instantly hooked. I remember going to the local department store and spending hours at the cosmetics counter. As a teenager, I was drawn to dramatic, theater make-up – I was mesmerized with how cutting-edge techniques could transform the face.

277L9864After spending time mastering my skills under the bright lights of the Broadway stage, I knew I wanted to take my learnings from my professional experience to create an approachable, mistake-proof line. With my range on QVC, I’m able to bring my beauty philosophy to life and share it with millions of viewers: make-up should be all about enhancement! You don’t need a fully made-up face – it’s all about maximising your natural features.

Food is a big inspiration for our brand, from our cult-classic Baked Gelato Swirl Illuminators, to the artisanal process used to create our full range of Baked products. When thinking of a concept for our latest collection, it was a no-brainer: chocolate!


Hershey’s Kisses have always been one of my favorite treats—they’re delicious and the perfect, portable size. I keep a few stashed in my make-up bag at all times for a quick pick-me-up. With seven decadent, chocolate-inspired pieces, I hope our For the Love of Chocolate collection (coming soon) can be another type of chocolate delight for you to enjoy. Bon appétit!

Love, Laura x

P.S. Check out the rest of the Laura Geller range for more delectable cosmetics


  1. Yazz August 9, 2016 at 3:46 pm -  Reply

    What’s the item number for this please?

  2. Lisa August 12, 2016 at 10:19 pm -  Reply

    214997 is the item number….it’s going to be a TSV and it’s on 4 easy pay…

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