The campaign aims to inspire a generation facing record youth unemployment and urges employers to recognise young people as tomorrow's industry leaders.
Kelly Hoppen will mentor 28-year-old Fay Martin, who overcame unemployment with help from The Prince's Trust, to design a home interiors product that will be sold here on QVC later this year. QVC will also support the mentoring process, providing guidance on product development and retail.
Before coming to The Prince's Trust, Fay had been unemployed for six months. She suffers from a chronic illness which makes it very difficult for her to hold down a full-time job, and at one point, her symptoms got so bad that she couldn't work.
However, Fay has a talent for design, having previously studied illustration and worked as a visual merchandiser. She dreamed of turning her passion for design into a business, and decided to approach The Prince's Trust for help.
QVC Buying Director, Philip Van De Merwe, said: "We have been working with Kelly Hoppen and The Prince's Trust for several years now, so it's a natural step for us to be involved in the Tomorrow campaign. It's great to see one of our established designers helping a young person to break into the industry. We're looking forward to seeing the product they create together, which will be sold exclusively on QVC to raise money for an important and worthy cause."
Other established industry faces taking part in the campaign include beauty entrepreneur Liz Earle.
Visit the Trust's website: www.princes-trust.org.uk/tomorrow