Karen Alder talks about her TRUST lipstick


Karen Alder

Ladies, it's time to pucker up and add a pop of red-hot colour to your lips with a brand new lipstick – TRUST.

Celebrity make-up artist Karen Alder has teamed up with The Prince's Trust and created a red hot lipstick to raise funds for youth charity.

With 100% of sales proceeds (excluding VAT) going directly to The Prince’s Trust, it's a great way to do your bit for charity and add a make-up must have to your collection. Catch her on air tonight at 7pm.

We caught up with Karen Alder to find out more…

TRUST lipstick How did you get involved with the Prince's Trust?

Many, many years ago the Prince's Trust actually set me up in business and they gave me an invaluable loan to buy my first make-up kit and an inspirational business mentor to advise and show me the ropes. 

Several years later, I bumped into a few people from the Trust at the Royal Variety show when I was doing Kylie's make-up, and I was asked to join the fundraising board. I jumped at the chance; I wanted to give something back to the charity as they helped kick start my career.

How did you come up with the concept of the TRUST Lipstick?

I was sat in a meeting with so many respected people from the beauty industry and I didn't know what to say – all I knew was that I wanted to create a lipstick to help raise money and awareness. Once I'd suggested it they loved the idea!

And I chose red because of the Prince's Trust red feather emblem, plus it's such a show-stopping classic colour.

Are you looking forward to live TV?

I'm so looking forward to it, but have to admit ever so slightly nervous. It'll be a great challenge and fingers crossed we sell out in the first show!

I've been picking up tips from the QVC presenters too – their actions, what they are wearing. It's a real art form.

As a freelance make-up artist, do you work with celebrities or music stars?

Katy B Colin Firth has been a client of mine for about 10 years, as has Anna Friel. At the moment I'm working on fashion designer Paul Smith's campaigns, and with a music star Katy B – she's been involved with the TRUST campaign too.

Here are a few celebrities who have taken part in the TRUST campaign:

Jenni Falconer Kara Tointon Holly Valance KT Tunstall


Tune in at 7pm tonight to see Karen Alder showcase the TRUST lipstick.

Buy the TRUST lipstick now.

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