Guest James introduces our powerful new Hitachi tools range


~6330397We are super excited to announce the arrival of Hitachi tools here at QVC. We caught up with our new guest and handyman expert, James Dowley, to find out more…

Hi James! Tell us a bit about yourself, what is your role in Hitachi? 

I am a very positive person. I have a good outlook on life and love a new challenge, especially as I have just competed in the Cows Round The Isle Race on a number of occasions.

I have worked for Hitachi for 4 years now and I love my job, as it allows me to travel to many different places and meet lots of people. My role is to demonstrate features for all the new and existing products and train people on how to get the best benefits. The demonstrations are what I look forward to the most, as it combines my interest in tools and my love of entertaining.

What “Quick Fix” Tips have you got for transforming your home?
There are no quick fixes when it comes to your own home, you should always plan each stage of a job – no job is quick if you have to do it again!


What’s your favourite DIY job to do around the home?
I’m not sure about favourite, but the most common job I find myself doing is flat-
pack furniture, I have now taken to putting furniture up without the instructions just to test myself!


What would you say that these Hitachi tools are great for?
Due to Hitachi being a professional tool brand they have the durability and build quality the professional tradesman expects yet, they are equally at home in a DIY setting.


What’s the most used tool in your tool box?
If I'm doing a project in my own home the 10.8v drill driver is always the machine I go for. They are great – small and light with enough power for any project in the house.


What makes these tools different from others?
The 10.8v range is very tactile and user-friendly, you will find with a lot of power tools, the bulk and weight of them will give the user second thoughts before they even switch them on.


What are your top 3 tips for a DIY beginner?

1) You don’t need to buy the full tool kit to start off.  Look at each job and buy the best tool you can to achieve the best results. Once you have this, you can increase your kit as and when you need to.
2) Plan your jobs well, make sure you have all the correct products for the job you are trying to do. You'd be surprised at the amount of times I have been half-way through a project at home and had to pop out to get something I had forgotten.
3) Have a bit of faith in your ability, don’t doubt yourself and enjoy what you’re doing. There is nothing like standing back after finishing a project and thinking ‘that was me, I did that’. My motto is ‘measure twice, cut once'.

I look forward to you joining me on the show.

View our DIY department for more handy tools and inspiration.

Did you know…?

  • Hitachi means “risen sun” in Japanese
  • Hitachi make the "High Speed Link “ trains for the UK, as well as the iconic bullet train in Japan

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