May 6th sees the launch of brand new fashion range Annalee + Hope. Kimberley Model (pictured left), Creative Director for the brand and our guest on QVC TV, tells us more about herself and this fun, contemporary brand…
From my early girlhood, I grew up with Saturday shopping as a tradition. Soon, I learned the all-too-crucial skill of looking like a million dollars on a limited budget. Clothing is sometimes labelled superficial, but hey, is it a crime to look great and feel great about yourself? Absolutely not!
My love of clothing and fashion
My designs emerged as I grew up and now focus on feeling good. Sure, we all have flaws, but as we learn to accept and love them, we can use clothing to accentuate the parts of our bodies that make us feel sexy. I like to keep a level of modernity balanced with maturity in my looks, which largely come from my own sense of style.
I love to look my age, but with an edge. In the end, my designs are an extension of the way I like to see myself and, subsequently, the way I hope others can see and love themselves too.
The Annalee + Hope woman
Welcome to Annalee + Hope! Tasteful but unique in design, created for comfort, and fit for the real woman, we can’t wait for the launch of our new line of affordable, chic, day to night transition fashion.
The new line is set to feature a marriage of on-trend styles and classic favourites. Classic animal prints, lace, vibrant colour and black and white staples come back draped, cut cleanly, or mixed together to create separates designed to bring out the sexiness in real women.
She focuses on the joy in life – she is unique and confident, and strives to be more so. I find that there are so many pieces that are hard to find, in this sense I design with myself in mind as much as any other woman.
We want pieces that aren’t too simple or too over-designed. The line’s pieces are creative, but practical and commercial. In creating the line, the designers and I worked to create styles that, while certainly 'now', are also subtly unique – people will want to look closer.
Because in the end, we design for the double-take.
Join us for the premiere shows on 6th May at 5pm and 9pm!
View the full range from Annalee + Hope