This evening (Thursday, 25th February), if you’ve been watching Britain’s Next Top Model (BNTM), you’ll have seen us challenging the remaining contestants to create a commercial video in place of professional models. Top Model fans will know that video shoots are significantly more challenging than photoshoots, and we lent the expertise of producer/director Paul Burns from our Promotions team to create content that meets the unique requirements of an at-home retailer like QVC.
We caught up with Paul to find out more about his experience as a guest judge on the show. Plus, check out Will Gowing’s QCam chat with the other judges at the end of the post…
Firstly, for those who haven’t seen the episode, can you sum up what happened for us?
Before tonight’s episode the judges had already narrowed the search down to six girls, and we wanted each of the remaining models to embody a different jewellery brand that QVC sells; from our beloved Diamonique (worn by classic ‘English rose’ Chloe) to the colourful, chunky designs of Lola Rose (as worn by edgy blonde Bethan).
We used some specialist new kit to help us achieve it: a robotic camera, shooting at very high speed, to create some stunning slow-motion portraits of the models within clouds of glittering confetti. We’ve stitched the footage together with some group shots to create a number of new ‘VTs’ that will be appearing on air and online at QVCUK.com.
When we’d wrapped on our shoot, it was my job as an expert to help the judges make the difficult decision of who would win this week’s challenge, and who would be eliminated. But no spoilers here!
So why did QVC decide to get involved with Britain’s Next Top Model?
It’s great to be associated with a show like BNTM, because it helps us to showcase the brilliant range of fashionable jewellery you can get from QVC in 2016, especially to an audience who might not otherwise engage with shopping telly.
We know more people than ever do their at-home shopping through their computers and smartphones, which is why we’re focusing a lot of energy on improving our online experience this year. With this in mind we’ve created a special Britain’s Next Top Model microsite where you can shop for the actual jewellery from the VTs.
Were there any particular challenges?
There was loads! The biggest challenge was working on a shoot within a shoot – people filming us, filming the models. It was odd having cameras following you around all day… I’m usually stood behind them!
How did the girls do?
They did brilliantly considering they’re not professional models at this point, but their inexperience means we have to provide more direction and coaching than we typically do – especially because the entire judging panel (including Abbey Clancy) were on set all day, which regular BNTM viewers will know is quite unusual. It all just adds to the challenge.
Did you have any experience that prepared you for being a guest judge?
Nothing that involved being on TV! But luckily I had a great team of expert colleagues around me – this is the third time QVC have worked with Top Model. Our first shoot involved a rain machine; the second time we built a concept around fire and pyrotechnics. By comparison the concept of this shoot was simple, and that meant I could focus on judging.
And finally – what was the best bit about the experience?!
As always, getting what we wanted from the shoot – a great new piece of video content. I’m really pleased with how it turned out, and that we had so many pairs of hands to clean up the confetti…
I guess all’s that left to do is share the finished product. Here it is!
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Will Gowing popped along to see what the rest of the judges made of their QVC experience.
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