Introducing a new jewellery brand – Heidi Daus


Designer Heidi Daus As part of today's (Friday 14th September) New York shopping event we are introducing a brand new jewellery collection to QVC from top designer Heidi Daus. 

Romantic and vintage-inspired in style, these chic pieces feature crystals and gemstones to add some gorgeous sparkle to any day or evening look. Tune in to QVC TV today at 2pm and 10pm for our Heidi Daus premiere shows.

Here is the lady herself to tell you more…



Heidi Daus Trembling Brilliance broochWhat inspired you to get into jewellery designing?

To those of you who don’t know me, or haven’t followed me on Facebook or read my blog, I would like to share a little of myself with you if only to explain how deeply my passion runs for jewellery and what inspires me to design.

My biggest inspiration was my grandmother – who travelled the world with my grandfather and collected jewellery wherever she went.

She made it a point to share the finer things in life with my sister and I, whether it was estate jewellery or something she picked up from a vendor on the street in some exotic, faraway place. So, as long as I can remember I had an eye for 'pretty things'. It was during my childhood that I began stringing beads at my mother’s kitchen table and it was there that I developed a style which has never left me.

In high school I got a job as a sales girl in an upscale dress shop, which was owned by a man who began his career in the garment district as a furrier. He recognised my talents and soon began to coddle my fledgling career as a jewellery designer by letting me have trunk shows in his shop.

Heidi Daus Captivating Cabochon ring


Much to my delight my jewellery gained popularity and my trunk shows became recurring events. I credit this man, whom I warmly addressed as 'Mr. Alex', with giving me the confidence to go on to opening my own showroom in New York City where my line really began to take shape and gain recognition. He was such a mentor to me that I even named one of my three sons after him!


Fast forward through the '80s and '90s, through many ups (and a few downs), building and sometimes rebuilding my business until I was finally featured in stores like Harrods, Harvey Nichols, Bloomingdales and Saks.

The 'Heidi Girl' culture soon blossomed. Empowered women came out of the woodwork and developed an insatiable appetite for my big, sparkly jewellery. Like my Heidi Girls I am no shrinking violet, in fact one of my favorite mottos is “GO BIG OR GO HOME!”

Heidi Daus Damselfly ringWhat are the main influences in your designs?

The demand is high for new and unique designs, but my inspirations keep flowing. My earliest influence was the Art Deco period, and that style is evident in much of my line even today.

I am awed by nature and am an avid gardener so some of my favorite silhouettes often boast colourful roses, sunflowers and dragonflies! I often derive ideas from different cultures, spanning Asia, France, Africa and Egypt – as some of you ''critter collectors' will note if you own my Tree Frog, Monkey, Elephant or Scarab pieces.



Heidi Daus Let Me Count the Ways necklaceWhat makes Heidi Daus jewellery unique?

My jewellery is known for its compose of colour. Combining the many different colours of crystals so they are just a perfect marriage for each piece is my greatest challenge and joy.

What are you most looking forward to, working in the UK?

It is an honour and my pleasure to be back here in England, to take in the colours on a rainy street, the blush pinks of an antique rose garden and all of the style and sophistication. I am sure to be inspired!



Browse the full Heidi Daus range

Visit the jewellery department

1 Comment

  1. September 14, 2012 at 11:11 am -  Reply

    Lovely to see something different! ;-) Love vintage design, the dragonfly is so dainty and delicate, rings that have that look would be lovely too

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