In memory of Amica


Dale Franklin with his liliesHi all,

Regular readers will know I always like to keep my blogs light hearted, but today is different as this Wednesday I was privileged to be present at a very sad, moving but beautifully set farewell to our lovely Amica, whose recent passing left us so shocked especially following on from the recent passing of lovely Beulah.

For those of you new to QVC, Amica was for many years one of our beautiful models. She was always so elegant, poised and eloquent, often coming to my rescue during a jewellery show, when I'd lost it.

She had a wonderful sense of humour and was always so calm both on and off-air and I, along with many others, will cherish the memories over the 16 years we worked together. My thoughts are with her wonderful family who she was so devoted to and spoke so often to me about. God bless you…

So, to return to more lighthearted matters, early on Monday morning I was awoken by a call from the QVC Gallery to be advised that I had won the "Great QVC Presenter Lily Challenge", a challenge that was masterminded by Michael Perry from the prestigious plant suppliers, Thompson & Morgan. Michael, together with our buyers, came up with a plan to give the presenters a tub, compost, lily bulbs, planting instructions and leave us to do our best! The winner got to name this stunning red variety of Asiatic Lily.

We were asked to send in photos of ourselves with our lilies and a winner was decided. I knew that I was one of six shortlisted and was asked for a name. I had to do this pretty quickly and was asked to include my own name but keep it simple.

As it was fresh in my mind, I did consider a tribute to Amica and Beulah, but decided that this should be done with thought, care and sensitivity, and with the permission of their loved ones, taking into consideration their favourite plants and colours – this would be a lovely idea going forward and perhaps a fitting way to raise funds for their chosen charities – I will suggest to our buyers.

So keep it simple, Dale! I love gemstones and these lilies were a gorgeous Ruby colour and so the "Ruby Dale" came to be.

My thanks to Michael and our buyers for organising this and well done to my colleagues whose efforts were every bit as good as mine – down to the quality of the bulbs, I'm sure.

I must say a huge thank you to my neighbour, Jim, who dutifully watered them through our mini heatwave, whilst I was away and to my pal Richard Jackson for his amazing Flower Power, which I used throughout.

The "Ruby Dale" bulbs sold out during Richard's Show with lovely Claire Sutton, so if you were one of the lucky ones, I'd love to see your photos in due course.

There won't be a fun photo comp this week but I'm back on Tuesday for Jewellery day with the very lovely Lisa Snowdon at 4pm, the Dinny Hall Jewellery Collection at 5pm and Diamonique Special Editions at 6pm – Hope you can join us.

Dale x
Follow me on Twitter - @dalefranklintv


  1. Sandra Gregory August 31, 2013 at 2:24 pm -  Reply

    What a lovely thing to say, both girls will be greatly missed by us all. Bless them.
    What beautiful lollies, well done Dale xxx

  2. KIM August 31, 2013 at 9:36 pm -  Reply

    I recently joined others at the QVC A/W fashion show and heard about the sad passing of Beulah and Amica.
    I left the show with a lump in my throat as I lost the father of my eldest child to cancer and then had a scare less than 2 years later myself. Luckily my “lump” is benign.
    I would like to offer my deepest condolences to Amica and Beulahs families and friends.
    Two lovely ladies who are remembered fondly.

  3. Marian Bolton September 4, 2013 at 9:04 pm -  Reply

    Hi Dale. Lovely comments about Amica. Beautiful name, beautiful lady. It’s so very sad. I watch QVC a lot, I’m sure you know that already! But you all feel like extended family and friends and we feel it too. Lovely idea to have some sort of tribute to Amica and Beulah, I’m sure it would be popular with viewers. You can tell the sadness everyone is feeling for their loss on Charlie’s and Ali Keenan’s blogs too.
    Congratulations again on your lovely lilies. Will put those on me ‘must haves’ list, although I have to be good for a bit now having bought a Relax Master bed at the weekend!
    Don’t feel you have to carry on the ‘just for fun’ on my account you know. There’s only me daft enough to ‘enter’ most weeks!! And G of course…. nuff said!

  4. Gail September 6, 2013 at 9:08 am -  Reply

    Very sad Dale. Amica and Beulah were so beautiful and their premature passing is tragic to say the least. I hope they knew how much they were loved by the viewers. RIP beautiful ladies xx

  5. Carol Morris September 7, 2013 at 3:39 pm -  Reply

    Only just read about the sad passing of Amica and Beaula. I am genuinely saddened, I only knew them from qvc and when they were on beauty and fashion shows you were guaranteed to have e few lovely smiles and giggles!! Please , please can we have something to remember them both.?

  6. Gail September 9, 2013 at 10:32 am -  Reply

    Dale, was that photo a ‘dressing down’ or ‘dressing gown’ moment!! At least yer could’ve put yer shoes on; what r u like? Congratulations on winning though, and I think doing something in the future in memory of Amica and Beulah would be very fitting. Anyway, I don’t wanna sound rudey about your Rubys D, but ‘Ruby Dale’s’ Dale. I’m gonna give it to yer straight; I think you could’ve done better than that D re the name. Sorry, but someone had to tell yer :(
    Hope you’re having a nice break, AGAIN. I was ‘monkeying’ around in Dorset last week. Honestly, I was. I was down at Monkey World. Great place and great people. My favs were all of them, of course, but my fav favs were the Gibbons; faaaaaaabulous to watch.
    Hi Ma xxxx

  7. Gail September 9, 2013 at 4:18 pm -  Reply

    Ouch, my comments came across as a bit rude D, sorry about that x

  8. Marian Bolton September 10, 2013 at 2:39 pm -  Reply

    I know what she’s after D ……… a good spanking!! xx

  9. martin forbes September 10, 2013 at 6:45 pm -  Reply

    heard fro debs flint anything goes with yourself and debs is back september 21st.looking forward to that

  10. Dale Franklin September 10, 2013 at 9:12 pm -  Reply

    Thank you Sandra, lovely to hear from you x
    Thank you Kim, I’m pleased things turned out well for you and I’m sure many will relate to your comments x
    Thanks Ma, you summed up how many feel and I would like to keep up the “just for fun” idea you gave me – it just didn’t seem right for this blog – but it will return !! The Relax master beds are amazing – did you get the one with the massaging function ? Actually don’t answer that ! x
    Thanks Carol – I’ve mentioned this idea to our Gardening Buyer already – I think it would be very popular with all our customers x
    Gail – I only had a few moments to make a decision and it had to be short and include my name ! They are Ruby Coloured and I don’t have yours and Ma’s amazing imagination – funnily enough I did think of you both, as I was thinking of calling them Dale’s Rubies ! – I decided that might lead to more than a little banter ! Hee hee x

  11. Gail September 12, 2013 at 2:49 pm -  Reply


  12. martin forbes September 15, 2013 at 2:37 pm -  Reply

    sorry dale saturday night gifts isee my mistake

  13. tracey fowler September 18, 2013 at 11:39 pm -  Reply

    Dear Dale,
    Please ignore my ignorance, but, what happened to lovely Beulah … I was heartbroken when I heard about Amica, her smile was infectious.
    Love Tracey

  14. sassy September 26, 2013 at 5:34 pm -  Reply

    so sad to hear about amica and beulah, condolences to both families, quite a shock to read the news.

  15. Mrs Liz Reynolds October 12, 2013 at 8:05 am -  Reply

    Very shocked and sad to hear of the passing of Amica and Beulah.xx

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