Earlier this year I wrote a blog about the Cambrian Mountains Initiative, a huge project that aims to promote rural enterprise and protect the environment in Wales.
QVC are supporters of this initiative through our Cambrian Mountains Lamb shows and our involvement has recently been praised HRH The Prince of Wales, who is president of the project.
Two of our buyers – Kate Kilkenny and Autumn Stace – went to a reception at Clarence House where HRH Prince Charles spoke in detail about QVC's involvement with the initiative.
In his speech The Prince of Wales highlighted how television shopping channels could be used to promote regional producers and so help sustain their regions…
"Again, huge opportunities, it seems to me, through something like QVC to communicate to so many people all these wonderful little stories that are going on so often in dark unseen corners."
We'll be seeing more from this range on QVC in the New Year, but if you'd like to read more about this fantastic project take a look at the Cambrian Mountains website.
Take care, Will x