Getting animated about Craft Day!


Craft Day animated promo Are you excited about Craft Day on Tuesday 23rd February? You may have seen our advert for the day on QVC between shows. Our team got a little creative for the occasion and put on their crafting hats to create an animation for the day.

QGossip had a little chat with the producer Anna to see just how it was done!

Laying out the next frame "This Craft Day is all about tricks and techniques so we thought it would be fun to animate various craft items into a 30 second advertisment."

"We've done this using stop-frame animation, a process where it looks like the objects are moving all by themselves. They're actually being moved frame by frame, meticulously, by my cameraman Dan, and to make 30 seconds of material took us five solid filming days!"

Preparing our craft materials"I then spent two days editing the promo with my editor Jon, who did a fantastic job of putting all the elements together. It was highly detailed work. Having said that, we had a lot of fun working out ways to animate the items, cutting out, painting, stamping – by the end of the week we felt we'd become true Crafters!"

To find out more about what's coming up on Craft Day check out Dawn Bibby's Craft Corner


  1. Barbara Strachan February 17, 2010 at 4:22 pm -  Reply

    Looking forward to craft day. Have been missing shows due to work taking a day off to watch. Hoping for some new exciting items to inspire me.
    Question for Dawn where did you get your fab gold flower ring, is it from QVC. Sorry to be so nosey but it looks great on you.

  2. Christine Curry February 17, 2010 at 4:48 pm -  Reply

    I enjoyed your animation and am really looking forward to craft day. I may have to miss a little bit but hopfully only a little bit. Watching Dawn is always a pleasure, and with the experts from America what a treat!!

  3. Melanie Pickering February 18, 2010 at 9:58 am -  Reply

    Cant wait for craft day. I am off work sick at the moment so have been making lots of cards to cheer me up and it will be nice to have a whole day of inspiration from Dawn and all the experts. I have lots and lots of your kits and am looking forward to seeing even more fab products especially Kanban. I will be making sure that I have some chocolate at the ready and all my craft stuff close by and really enjoying the whole day! Thanks to all the team at QVC for making it happen.

  4. Julie Seagrave February 18, 2010 at 3:30 pm -  Reply

    Craft day is on my birthday!!! woohoo what a birthday treat!

  5. Suzanna February 18, 2010 at 3:34 pm -  Reply

    I hope there is a great TSV with an assortment of goodies! Looking forward to it, I will be working, so i may investigate online beforehand!

  6. Kathy Gledsdale February 18, 2010 at 8:52 pm -  Reply

    Very excited that Suze Winberg is going to be appearing, when is she going to be appearing please?

  7. mrs steel February 18, 2010 at 9:02 pm -  Reply

    great i didn’t miss this one i will be there Mon night/morning all day long just hope not to many goodies to buy see u there

  8. Marion Jubb February 19, 2010 at 1:40 pm -  Reply

    Can’t wait for Craft day. I hope that there will be a Cricut Machine or a Wizard. It’s my birthday on 5 March and I am informed by hubby that I can purchase one of them if they are on. Hopefully it will be a TSV.
    Well done on the animation. It’s great.
    Thanks to all at QVC.

  9. wendy sadersonn February 19, 2010 at 2:52 pm -  Reply

    I have been waiting forever for you to bring a T.S.V from Tim Holtz.Thankyou ,thankyou, thankyou.I’m so looking forward to seeing Suze and Claudine as well.I love the more artistic side of crafting and these guys are the experts. My bank balance is about to take some punishment….. but it will be worth it.

  10. Mary Keeble February 19, 2010 at 9:23 pm -  Reply

    Wow! Brilliant advert! My recorder is going to be red hot. Can’t wait for the party to start.

  11. jayne mcbride-cave February 21, 2010 at 4:54 pm -  Reply

    Always get excited about craft day!. I lock myself away get out the chocolate bickiees/tea, and tell no-one to phone or pop round!
    The day is totally mine and QVC!
    Always have the cc at the ready too. Can never sleep the night before. OOOOOh isnt it exciting.
    cant wait for the TSV,and all the kits,especially Kanban!

  12. Kathy Gledsdale February 23, 2010 at 3:47 pm -  Reply

    Very excited by Craft day, but very disappointed at what a short time Suze and Claudine were on, blink and they were gone along with their products! Much more please.

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