Get your kids gardening with QVCUK

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Boys watering plants with watering cansWith the sunny summer weather finally showing its head, the promise of buds in bloom and bees a-buzzing seems ever closer!

But in the days of hiding away with headphones, computer games and smartphones, the fight to get children some vitamin D is tougher than ever, and the garden is being overlooked.

The word "Twitter" now connotes not the sound of birds singing but a social media platform, and "Vine" is a website for playing six-second videos, rather than a plant. #NotGood.

Child psychologist Dr Pat Spungin says: "Children inhabit a fast-moving, screen-based world and the slow, natural outdoor joys of gardening are a good counter balance."

Enter Q. We're launching 'Watch Them Grow' – a bid to get the family's green fingers greener than ever!

A little girl planting bulbs

In a recent survey conducted by One Poll, we asked 2,000 UK adults how gardening features in their family lives, both in their own childhoods and now. 

When asked to list their top childhood memories a whopping 90% of people said they had happy memories from the garden, and listed gardening with their family as their top childhood memory; beating the
likes of getting your first pet and school sports days.

But despite this young love for the green grass of home, nearly half of adults admit to rarely or never going into the garden with their children. 

Our research even found that, of the children asked, 5% believed chocolate came from UK soil and 20% thought flowers were man-made. 

Little girl sowing seeds with help from DadDr Spungin is keen to stress the benefits of teaching kids about gardening, "When a child plants something and it grows, it can be a really magical and emotional experience. Gardening is also an incredibly useful educational tool, teaching children the value of hard work, the pleasure of nurturing growing things and the companionship of gardening together." 

A third of the UK parents asked acknowledged the importance of knowing where fruit and vegetables are from, but reasons such as "a lack of time" and "insufficient space" got in the way. 

 

 

 

Watch Them Grow 

Qvc Watch them Grow Booklet coverWe're asking the nation to 'Watch Them Grow', and encouraging parents and grandparents to get out in the garden with their littluns this summer.

We've got a fantastic free guide to help get you started, available online. It's packed with easy ways to get in the garden over the half term break!

Plus, you'll get more interesting facts from Dr Pat Spungin and top tips from QVC's gardening expert Richard Jackson!

Vist our Watch Them Grow page to download it, print it, and stick it to your fridge!

You never know what spark you may ignite: “I still remember the summer in Yorkshire when my grandad showed me how to grow my own strawberries," Richard Jackson recalls.

"I’ve never forgotten the thrill of eating my first sun-ripened, sun-warmed fruits. Over the next few seasons, my dad and grandad taught me how to garden and this led to my lifelong love of plants, gardens and the environment."

We hope you enjoy our booklet and it helps create some wonderful memories for you family!

 

Find out more about Watch Them Grow 

Browse our Garden & Leisure department online

1 Comment

  1. carol jones May 22, 2014 at 7:42 am -  Reply

    My eldest grandson Freddie is growing sun flowers and tomatoes at school, I gave him some of your products to use ( not cheating at all ) his sun flower is head’s above the others and his tomato plant already is well established with the start of flowers.His teacher and class mates are marvelled how well his plants are doing.I think he has got the growing bug – we are going out into the garden this weekend to start his own growing patch.Watch out Richard in a few years he might be looking to take your job!.

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