Seven years ago, I told QVC about a new type of top premium plant food that I’d developed with leading garden scientist Dr Arnold Rainbow. They kindly said that I could launch it on the channel and, in its first year, a few thousand customers bought my Flower Power plant food to try in their own gardens. Much to my delight, many of these gardeners were so pleased with the results that they sent in photographs of their Flower Power fed plants. Since then, thanks to customer recommendations, we’ve sold well over 600,000 packs and although it is still only sold on QVC, Flower Power is now one of the top selling plant foods in the UK!
Regular viewers will know that Flower Power was originally developed from a feed used by professional growers. Now, it’s not often that professional growers would put their trust in a product only sold to home gardeners, but last summer I challenged some leading growers to put Flower Power to the test. The results were incredible. Flower Power fed plants, including geraniums, fuchsias, daffodils, sweet peas and dahlias, won a series of Gold and Best in Show medals at top Flower shows around the country, including Chelsea, Hampton Court and Tatton Park.
I was also thrilled to discover that it wasn’t just professional growers who won top awards with my plant food. The Sun newspaper – which has more gardening readers than any other publication in the UK – ran an independently judged national competition to find the best gardens in the country, and Flower Power fed plants won first prize in three categories: Best Front Garden, Best Back Garden and the Best Containers in the UK!
So last year was a record breaker for Flower Power! This year, I think, is going to be even better! I’ve developed a new, improved formulation Flower Power! I’ve added chelated trace elements (they’re like essential vitamins for plants), which will help with faster and better nutrient absorption. It’s the same Flower Power that we know and love, but with even more benefits.
Normally, you’d expect a new, improved formula to cost more. But this Saturday, it costs less! We’re celebrating the launch of new, improved Flower Power with our BEST VALUE pack ever. It’s also our BIGGEST pack ever, a bumper 2.25kg pack which makes a whopping 2025 litres of premium plant food. So if you want to grow more flowers, more fruits and more vegetables this year, Saturday could be a great time to start!
Shop the Garden & Leisure range at QVC UK