Sigrid Olsen red lace dress

First look! – Meet designer Sigrid Olsen


We’re sharing another sneak peek – don’t say we don’t know how to spoil you!

We’re happy to announce the launch of Sigrid Olsen Studio to QVC UK  – a fashion collection inspired by travel, culture and art and full of luxurious pieces that you can endlessly mix and match into your existing wardrobe.

Sigrid Olsen is a fashion range for women of every age to love, so we caught up with the lady herself to find out more.

Sigrid Olsen Studio QVC UK pink scarf

For those who don’t know Sigrid Olsen the designer can you fill us in?
My college education was in art, specifically painting and printmaking. When I graduated from art school my passion for textiles emerged and I became a weaver. I learned how to spin and dye yarn and after that, I developed a textile printmaking technique. I created (and still do!) my own motifs out of stamps that I carved myself from potatoes. Now I use a more permanent substance – rubber blocks for printmaking. My love of textile design evolved into fashion when I founded my company in 1984 based on resort clothing that carried my original prints. After that the line expanded exponentially over the years to include all categories of women’s sportswear, especially innovative sweater knits and artistic prints and embellishments.

Tell us about Sigrid Olsen the fashion brand?
This brand has a long history in both the US and UK. It is unusual to have a designer who truly represents her collection (I am the model, too!) and also creates it… all the colour palettes, prints, styles and ideas are generated from my imagination with an artist’s eye.

Sigrid Olsen red dress pink top QVC UK

My recent re-launch (after a six year hiatus) is enriched by my commitment to a healthy lifestyle, which I have termed “Creative Wellbeing”… something many women strive for. My clothes are meant to make the wearer feel good as well as look good and my brand represents “New Designs for Living” which is a double entendre… new designs (Fashion) and a fresh outlook towards life that embraces serenity and wellness.

What is the woman who wears Sigrid Olsen like?
My most loyal and enthusiastic customer is a woman who loves colour, appreciates quality, natural fibres and wants something a little different. She tends to be an educated, well-travelled and up-scale consumer.

Sigrid Olsen red lace dress

How do you feel about launching on QVC UK?
I am delighted to expand my reach across the Atlantic!

Discover the Sigrid Olsen Studio collection for yourself now.

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