Founder and businesswoman extraordinaire Sara Blakely has found success all over the world with her flattering shapewear, even landing her on the cover of prestigious Forbes magazine!
We caught up with Sara to find out more…
What gave you the idea for SPANX?
As a kid in Clearwater, Florida I used to sew charms onto socks and sell them to my friends at swim practice. That’s the only design background I have, but I guess I’ve always had a mind for business.
My own butt inspired me to create SPANX. In 1998, I was getting dressed for a party and couldn’t find the right undergarment, so I cut the feet out of my pantyhose to wear with white pants and open-toed shoes.
At that moment, I knew this was something women needed. With $5,000 in savings, a lot of internet research, patent writing, cold-calling, less-than-shy demonstrations for buyers, and a call from Oprah… SPANX was born.
When I started SPANX I was selling copy machines door-to-door. I always knew I wanted to be self-employed and envisioned myself as a successful entrepreneur, but I didn’t have any idea it would have anything to do with shapewear.
Tell us about the Trust Your Thinstincts Tank
Have you ever tried on a camisole that fits your waist but was too small up top? The Trust Your Thinstincts tank top solves that problem! It’s the first ever smoothing top that fits any bust size, and offers you slimming without the 'smush'! This style comfortably adjusts to flatter your chest while also flattening your tummy.
The Trust Your Thinstincts tank top works great under form-fitting silhouettes. I pair it with the Mid-Thigh Smoother for full coverage with a medium compression. This is perfect for summer dresses and just in time for the Queen’s Diamond Jubilee celebrations!
How does it feel seeing celebrities wearing your garments?
I have to pinch myself every time I hear celebrities like Beyonce, Jennifer Lopez and Gwyneth Paltrow mention wearing SPANX. This year, Oscar-Award winner Octavia Spencer from The Help talked about SPANX on every red carpet and that was a thrill! I think it’s great that all of the Hollywood girls wear SPANX to look red-carpet ready.
Why do you think SPANX has connected with women in the way it has?
Women were ready for something other than a girdle! Body shapers, at the time, were thick and uncomfortable. SPANX was perfect, in-between traditional underwear that does nothing for the figure, and heavy duty girdles our grandmas wore. Women reacted immediately. It was something women needed, that didn’t already exist.
I love the fact that SPANX is loved by women across generations all over the world, and that women love telling other women about SPANX. I am constantly getting flashed by women wearing SPANX! You look and feel great and you want your friends to as well. It’s really made it ok to talk about your underwear.
See more from the full range of SPANX.
Join us tomorrow for more from SPANX at midnight, 12pm and 6pm.