This iconic, multi-award winning product is back by popular demand as ‘Product of the Month’ after tens of thousands of people bought it last year, with an exclusive to QVC scent. No matter what haircare regime you are on – by this I mean it doesn’t matter if you’re using Philip Kingsley shampoos and conditioners or another salon brand or even a high street or supermarket brand – this product has proven itself time and time again, from private celebrity appointments in the Mayfair and New York clinic, to heads of ‘happy hair days’ all over the world.
This is one of those clever products that once you discover it, stays on your shopping list forever, so it’s well worth the investment of jumping to the supersize, even for a new customer.
So, why is it so good? It cleverly puts back condition, elasticity and hydration into the hair that can physically be seen and felt instantly. It does this even better than any intensive conditioner you may have tried. One of the key secrets is that it’s applied to damp hair before you shampoo and condition, so the easiest thing to do is to spray your hair with a water spray or just wet it with a running tap and your fingertips, and apply water to dampen the hair as if you have just been caught out in some misty rain. It does not need to be soaking wet. You then smooth the Elasticizer, which is a rich, cream texture, onto the hair, concentrating on areas of most damage such as dryness or split ends, or the ends of your curls if you have textured hair. You then leave it for the desired length of time. Now, this can be for just five minutes before you jump into the shower to shampoo and condition, or for an intensive miraculous treatment to the hair try and leave it on for a couple of hours, or even better, sleep with it on overnight. Once you see the results you will know how to slot it into your routine and how long to leave it on.
The good news is, you can’t leave it on too long so – even if your hair is fine – don’t worry, it will not leave your hair greasy or lank. The reason for this is that it’s only absorbed into damaged areas of hair. For this reason, you also cannot over-use it in frequency. In fact, my best advice, especially on the 30 day money back guarantee, is to even use it for two or three washes in a row if you have very damaged hair, or until you feel your hair can’t get any better, and you will be amazed with the results.
If you have curly or textured hair, such as African/Caribbean (either curled or relaxed), where you often don’t wash your hair as frequently as Caucasian fine hair, then you could use it before every single wash.
So, what are the results? Well, it helps to mend the appearance of split ends, all the way down the hair shaft. This gives the immediate illusion of a thicker hair, especially at the ends and helps the hair to hold together to be able to grow without snapping. It adds hydration, which gives shine and bounce, puts elasticity back into the hair, and helps to prevent breakage from styling techniques. All in all, I don’t know any hair that wouldn’t benefit from using Philip Kingsley Elasticizer, and bear in mind that when you have this supersize, you can adjust the frequency of use based on the time of year, your health state and the quality of your hair. For example, use it once a week for maintenance, but if you are poorly or your hair feels dry because of the weather, use it for two or three washes in a row and if you go on holiday, you may want to use it every day.
Whatever your situation, this customised use will keep your hair in the same good condition all year round. This product is a proven celebrity secret right through from the early days when it was hand-blended and used by Audrey Hepburn, to the A-list celebrities who depend on it today.