Exciting fashion premieres in September!


Get set for your autumn/winter 2013 wardrobe update with our brand new fashion ranges coming to QVC! We have two exciting new brands launching this month, both focused on relaxed, easy-wear separates that can be dressed up or down. On Friday 13th September, we premiered Fashion by Mr Max, a brand offering cute cardigans jackets and casual pieces. We also have Pamplemousse launching on Monday 16th September – you're sure to love the relaxed and easy-wear wardrobe staples. We caught up with these two new brands to find out a little more about them…

Joey Schooley - Mr MaxJoey Schooley is the face of casual separates brand Fashion by Mr Max, and she is the QVC guest for the on-air shows.

Please tell us a little about Mr Max and your association with the brand? 

I have been part of the Mr. Max family as their on-air spokesperson/representative and gallivanting ambassador dressed in my favorite Mr. Max clothes for more than 10 years now.

Describe the quintessential Mr Max woman.

She is all ages and expects a fashionable quality-made garment that has a relaxed fit and slimming look. She also appreciates the easy-care, easy wear of ‘no-stress’ dressing. At Mr. Max, we say: 'passionately made by us, effortlessly worn by you'.

How would you describe your style, and what are your favourite pieces from the collection?

I love everything from timeless classics to wearable trends. I love the slimming pants and the longer lengths in tops (tunics) as well as our cover-ups and cardigans or pullovers that cover my backside!

 Check out the full Mr Max range

Melanie Davis - PamplemousseOur other brand launching this month is Pamplemousse, which offers easy-wear, fluid and relaxed pieces with stylish shapes and fabrics. The founder of Pamplemousse, Melanie Davis, tells us more.

Tell us a little about Pamplemousse, and what inspired you to begin this range?

Pamplemousse is a brand packed with heritage. I started it in the late '80s when I realised there was such an enormous void for “good looking” “soft fluid” relaxed dressing  that not only myself but so many people wanted to wear! Colour, cut and fit being key!

The brand embodies relaxed and easy-to-wear styles – is this important to you?

Pamplemousse fits in perfectly to everybody’s lifestyle, chilling out at the weekend, a casual dinner, a drink at the pub with friends. Or pack into a tiny overnight bag for a quick getaway break. Dress it up or dress it down, you feel chilled but know you look great!

Pamplemousse two-piece topMy style is contemporary and feminine, I don't like to feel overdressed but relevant. These are the ingredients my life style is made up from so I love, live and breathe Pamplemousse! It covers a broad age spectrum, I can wear it, but my 20 year old daughter would too, we just wear it in different ways! 

What are your favourite pieces from the Pamplemousse QVC collection?

I so love the range I have put together for QVC, especially the great coral and claret printed tops that sits with the claret slouchy pant, you can put it with heels or a great pair of pumps! There is also a wonderful ruched vest, it is so flattering and forgiving and looks so contemporary!

Make sure you tune on Monday 16th September at 1pm and 6pm to see this fab new brand!

Browse our fashion department

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