For the last six years, QVC has been the only TV shopping channel in the UK to offer EMU footwear, and in 2014 the brand is celebrating its 20th anniversary by launching a completely re-designed line with us that's inspired by a new 'Ever Natural' ethos.
Five new 'brand pillars' – Natural, Comfort, Innovation, Boundless and Enduring – are the driving forces behind EMU’s new season collection, which we'll be debuting later this week as part of our 50 Hours of Fashion event and making available to buy online from Friday.
EMU’s new refined Autumn/Winter 2014 collection shows the brand's evolution and journey beyond wool and sheepskin, now incorporating leather and memory foam to create contemporary styles with hidden comfort features. These upgrades are coupled with an explosion of colour across the Stinger Lo water-resistant boot, their most popular style, available from QVC in 10 colours.
These classic designs outlive fast fashion, making them fantastic investment pieces that will stand the test of time and stay in vogue season after season. The emphasis remains on comfort and style, with every style featuring a redesigned sole that is 30% lighter, and more flexible than ever, with subtly re-profiled shapes that are softer and more feminine. The re-design also means they are absolutely true to size, and also offer better than ever ankle support so they don't deform like some imitations.
The range is still as extensive as before, with classic sheepskin boots and fashion-focused designs with new fabrications like oil-stained leather, and the ever-popular plush slippers.
Perfect for when you’re at home and craving indulgence, these have the same easy-on style as before, and now feature a new sole pattern that's been designed to offer superior grip. They make a great gift and (spoiler alert) we're going to be offering a fantastic special deal on one of our most popular styles before the year is out. You heard it here first!
Born in Geelong, in the heart of Australia’s prime wool country and just minutes from the world-renowned Bells Beach on the Great Ocean Road, the EMU brand emerged out of Jackson’s Tannery in 1994, a family business established in 1948. Their signature boots were originally designed by surfers to combat cold feet after winter surfing, but quickly caught on as a stylish footwear must-have among fashionistas the world over.
Make sure you tune in on Friday 15th August at 9pm for a special two-hour show!
If you're in the market for a gorgeous new pair of boots or slippers, head to our Shoes & Handbags department right now.