Elemis celebrate 18 years at QVC


Keeley Aydin

On 22nd and 23rd June we celebrate 18 years of Elemis on QVC. We caught up with Keeley to reminisce and share some of her most memorable times…

What have been some of your favourite moments?
QVC is so important to Elemis and personally is a huge part of my life. We are so grateful for QVC customers' support and loyalty over the last 18 years which has helped contribute toward the successful British brand we are today.

I have been representing Elemis at QVC for 11 years and have had some of my most important life events during that time; my marriage to Omer, the birth of my son Kaya, the opening of my salon ‘ELE’ in the UK and finally my move to North Cyprus last year. My QVC family has been there for me throughout it all.

Elemis Pro-Collagen Marine CreamI’ll never forget my first show back in 2001; I arrived at the studio with only minutes to spare after getting completely lost in London. I had to leave my car stranded and jump in to a taxi so I could get there on time. If I hadn’t done that I would never have made it! The backstage team were so kind and re-assuring.

Can you remember a funny moment on air?
The presenters always make you feel at ease before a big launch. The evening before our Christmas Today’s Special Value in 2012, I was feeling slightly nervous. To calm my nerves Alison Young grabbed me, we put our ‘Slankets’ on and sat in front of X-Factor eating a tray of Thorntons!

There have been so many funny moments on air that have left us both doubled over and the great thing about working with Ali is that you never know what she is going to do or say. Like the time she removed her hairpiece live on air! One moment we were discussing a product and the next moment she just lifted it up off her head and left me totally speechless!

Which product has stood the test of time?
I will never forget when we first launched Pro-Collagen Marine Cream. It was a new step for Elemis into the world of anti-ageing and we knew that if we could win the QVC customer over we had been successful.

Last year when we received the QVC Customer Beauty Award for Best Moisturiser it signified we had achieved our goal which was to exceed customer expectation. We always have so much support from our fan base and this award really reflects that – we hope we can replicate it this year!

Elemis Pro Collagen Cleansing Balm - 203277What are other stand-out products from Elemis?
Following on from our iconic Pro-Collagen Marine Cream celebrating the 10th anniversary, this year we launched Pro-Collagen Cleansing Balm in March – also known as ‘a hug in a jar.’

It completely sold out with a huge number of customers jumping to place an advanced order, the demand was that high! It is so rewarding to know that Elemis continues to innovate and excite with our new products

Tell us about the response of the customers?
One of the greatest things about working with QVC is the ability to interact directly with the customers via T-callers, Facebook and Twitter. Attending customers events really allows us to hear directly from customers what they love about Elemis and what else they would like to see such as super sizes.

Many customers are very open and share very personal experiences. Although sometimes moving, these personal stories prove to me how important Elemis can be to people at certain times in their lives. The lovely emails, letters and gifts I receive never fail to move me and many people I have met along the way have now become part of my unseen family.

Check out the full Elemis range.

Join us for Elemis shows on 22nd June at 12pm, 4pm and 9pm; and on the 23rd at 10am, 6pm and 10pm.


  1. Mary Conway June 22, 2013 at 12:08 am -  Reply

    delighted with. Elemis especially Marine Cream If it was on more easy pay I would purchase more Love Qvc and hope they have many more years on Air They should be awarded an MBE for service and customer support Many thanks for having no Ads and always good humourM

  2. Maggie June 22, 2013 at 6:41 pm -  Reply

    Hi we know we have most the range on qvc but it would be nice to have either a hand or bath towel or both to give out when ŷour guest arrive.i would be quite happy to buy them i think that it just finish
    the collection off,

  3. Jasmin June 24, 2013 at 2:35 pm -  Reply

    Discovered Elemis when I bought a TSV to give to my mother in laws (NB only one husband but he has a Mum and a Step Mum!).I kept the cleanser and in 6 months I have bought Pro Colagen Marine Cream Night and Day,Gentle Rose Exfoliator,Mask and the new and incredible Beauty Balm.There is a box in my bedroom with the capsules,cleansing balm and a whole pile of shower stuff in which I look forward to using very soon.
    I consider myself a pretty informed purchaser of beauty and cosmetic products and Elemis is one of the best,I am so glad that I found them as the comments on my complexion have been great and I am 54!

  4. Barbara Walton June 27, 2013 at 6:52 am -  Reply

    Hi have been using Elemis for sometime now and love it. I do dip in and out but always come back. HELP PLEASE when is the Pro-Intense Lift Effect coming I am using my last 10ml. I have had fantastic results with my marionette lines so so much improved. I dont want to run out and the lines come back again. My only regret I wish I had taken photographs – before and after. PLEASE HELP is there any anywhere I can purchase?

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