This weekend is QVC's Beauty Festival 2012, so it's the perfect time to introduce a brand spanking new beauty range - Dalton Cosmetics.
With Dalton's combination of breakthrough technologies and make-up techniques, you're sure to look younger and feel fabulous without ever having to go under the knife.
We caught up with the founder, Doris Dalton (left), to find out the brand's philosophy, bestselling products and more…
I’ve loved make-up since I first got my hands on a lipstick. And even then I was coming up with ideas for how to make products better.
That’s my goal with Dalton – to create products that go beyond ordinary cosmetics adding that Dalton twist of breakthrough technologies that make any look effortless to apply and ready to go wherever life takes you.
How did you get into the world of cosmetics?
After winning the Mrs America pageant in 1992, I became the spokesperson for a very popular brand of lip products. It was from that moment that I began learning all of the intricate details of creating and formulating products. The process fascinated me;I had found my calling.
Approximately five years ago, I was diagnosed with cancer. The treatments left my hair and skin a mess. I couldn’t find any products that performed the way I needed them too. Out of sheer frustration, I began creating my own.
I thought that if I could create products that worked with the challenging skin and hair that I had, and worked extremely well, then imagine how they would look on someone that didn’t have half of these problems. So that is how Dalton came about. It started with one simple product and has grown into what it is today.
How does Dalton Cosmetics compare to other brands on the market?
I knew when I started this business that it had to be different from any other cosmetic company on the market, or it wouldn’t make sense to do it. First I look at what is currently available. I take into account what I like and more importantly what I don’t like, and that is where the ingenuity begins.
Everything that I create is with a purpose and is usually completely different from what is out there. For instance, the Tilting Mascara; it has an amazing formula that conditions and curls the lashes while the mascara wand actually tilts to make application so much easier. All of my products have an ingenious twist to them.
What are your top three products from the range?
I'm extremely fortunate that my products have been so well received. The top-selling products in the Dalton line are:
The Brow Fix (left) – a revolutionary new product that conditions the natural brow hair and is infused with natural cellulose fibers that mimic real hair to make the brows look thicker and fuller.
Conceal it Concealer - the thinnest textured concealer that provides maximum coverage. It can be used solely as a concealer, or as an eyeshadow base or full coverage foundation. It creates a flawless finish and dries to a luminous texture instead of being cakey or powdery.
Lash Fix Tilting Mascara – this revolutionary mascara literally tilts with a twist of the wand creating the perfect angle for application. It helps condition the natural lash and instantly curls the lashes, eliminating the need for an eyelash curler.
Are you looking forward to entering the UK market via QVC?
Oh my gosh, super excited and so blessed really! I absolutely love London. It is a magical city and there is no other place in the world quite like QVC. QVC is like a second home to me and I am thrilled to have the opportunity to show what makes my products so unique and truly different.
Tune in for Dalton Cosmetics today (Saturday 28th April) at 1pm
Take a look at the full Dalton Cosmetics range