Celebrity stylist and fashion expert Zoe Lem shares her tips


Zoe LemFor our Let The Sunshine In event, we've already blogged about fab fashions you can find for every sort of holiday, with looks created by celebrity stylist and colour/shape expert Zoe Lem. 

We caught up with Zoe to find out more about how to look gorgeous wherever you're headed this summer.






Thanks for joining us, Zoe! So tell us – what's the number one rule for holiday clothes shopping?

"Every woman wants to look her best all through summer, none the least on holiday, whether home or away. There are so many colours and shapes to choose from it can be a little overwhelming.
But shopping for your holiday is just like shopping for any clothing and accessories – you need to remember the styles that suit your shape and colouring; it's all about balance in creating that perfect holiday silhouette."

Lots of us try and fail to slim down a little for our holidays. Have you any advice for someone who might've fallen off the wagon a bit?

"As a stylist I have dressed every shape and size and believe me when I say we really are all different, and there is no wrong or right. There is no such thing as the wrong dress, just the right dress on the wrong body.

"It doesn't matter whether you're a size 10 or a size 20, it is about dressing for your body shape. Try not to get hung up about wishing you were the perfect size 12, or long for a smaller tummy – you can play tricks with clothing and create illusions so you will look fabulous and feel great."

And have you any advice for those who might, for instance, be travelling light this summer?

"Unlike dressing at home with your full wardrobe of goodies to choose from every day, you need to plan a little, so make sure your accessories and footwear are interchangeable and go with every outfit."

What about prints and colours? 
"If you are unsure what to wear with a patterned skirt, dress or trousers, for instance, then the key tip to remember is to look to the colours within the pattern. Choose one of the colours best suited to you for the top, and another for the accessories."

"Avoid putting plain black or white next to a print unless these are one of the colours within the print; it will suck the colour out of the pattern and look like two outfits stuck together. Remember you are aiming to create an organic style that looks amazing!"

And any last tips for our readers?

"Yes! Think of yourself as a picture and build up the layers. You never just see one area of the painting – you see the whole thing and how it all works together – so you need to make sure that both the colours and shapes balance out to create a cohesive look!"

Huge thanks to Zoe for her invaluable advice. If you're feeling inspired, start shopping for fab holiday clothes straight away in our Let The Sunshine In style selection.

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