31st October sees the premiere of a brand new shapewear range on QVC – Vercella Vita. Made in Italy, this comfortable, stylish and most importantly, flattering range features luxury designs perfect for helping outfits look that much better.
We caught up with Vercella Vita guest Astrid to find out a little more…
How did Vercella Vita begin?
We have been very successful on UK home shopping channels for six years with our shapewear, especially with LaDea, and when we took a creative break to come up with new, exciting and even more luxurious designs, we also decided to re-launch with a new name that would stand for the quality of, and message behind, the range.
Our products are still manufactured in Italy (top quality knitwear is made here) and Vercelli is a province in the Piemont region. The breathtakingly beautiful landscape of Piermont with its gently rolling hills and valleys and its lush vegetation in a myriad of colours (when the famous cherry trees of Piemont are in bloom you feel like you're standing in heaven) reminded us of what we are all about: all women should celebrate their curves and the colours of nature are the colours of fashion to enhance their beauty.
So we adapted Vercelli to Vercella (feminine) and added 'Vita' which not only means 'life' in Italian but also 'waist'. Vercella Vita is a way of life (similar to 'la dolce vita') and a way to… as I always say… 'Bring out the goddess in you!' ;o)
How did you get involved with the brand?
Making women look and feel beautiful is a passion I have inherited. My grandmother owned a perfume and jewellery shop and my mother is a hairstylist and cosmetologist/beautician. That, together with my love for the stage, led me to a job as a home shopping host in Germany 15 years ago.
That’s where 13 years ago I met the team of three sisters who are the 'girl power' behind the range. You can imagine how thrilled I was when they asked me to join their team seven years ago and be involved in the development and designs of the products. Now we are launching our even more luxurious shapewear range 'Vercella Vita' on the leading home shopping channel… it’s very exciting!!
Our shapewear sets itself apart from all the other ranges on the market because we offer women everything their hearts desire as far as shapewear and lingerie is concerned. The secret of our growing success is that the range is made by women for women.
Who better to know what a woman needs and longs for than another woman? ;o) All our products have special, very detailed panels with many different strengths to make sure our curves are shaped in a flattering way and not flattened to try and make us look thinner.
Our products fit perfectly like a second skin (only better) and guarantee comfort at all times. Whether it's during the day – at work, doing the gardening, walking the dog, playing with the children or doing the housework or in the evening at a special event or on a romantic date; there's no underwiring or bones to drive us crazy!
Our beautiful and intricate designs and the rainbow of colour options we offer make it fun to wear our products as outerwear…combined with your clothes – no one knows you are actually showing your lingerie. Our customers also love the fact that our garments are of such high quality that they are silky-soft and yet easy to take care of and are long-lasting. Who is the range for? Every woman who wants luxury at an affordable price!!
We will be offering our customers a whole variety of items to cover their individual needs and wishes…camisoles with matching briefs, bodies, high-waist briefs and slimming pants, leggings, plus bustiers to replace those ill-fitting and uncomfortable bras.
Different outfits sometimes require a special piece to get that perfect shape and QVC’s customers can look forward to finding exactly what they need to suit their shape and the fashion outfits they wear.
I’m sure the ladies will especially love our new camisoles (they replace a bra, flatten tummies and nip in waistlines) and the chance to buy a matching brief each time. The briefs are our absolute bestsellers…bye, bye to VPL!!
Or they can indulge themselves with a pretty bustier and combine it with a matching brief or a pair of high-waist slimming pants. No more wearing baggy clothes to hide untameable lumps and bumps, no more standing in front of the wardrobe wailing “I’ve got nothing to wear!!”, no more wearing only dark colours to hide your figures.
We’ll be showing the ladies how to boost their body confidence and combine our colourful shapewear with fashion. It’s time to bring out the goddess in you girls and I’m really looking forward to our launch!!
Check out the full range from Vercella Vita.
See more from our lingerie and shapewear department.