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We’d like you to meet… Bianca


On Monday, 15th February at 9pm we’re bringing you the debut show from a new Italian jewellery brand on QVC (Freeview channel 16, Sky channel 650, Virgin Media 740) – but things will feel assuredly familiar for those of you who ardently tune into our jewellery programming.

Letizia LaMela VIORO Jan16 edit

Letizia La Mela – pictured here at the launch of the new brand – is a frequent guest on QVC, appearing as our on-air expert for both Bronzo Italia and Bella Vita shows, sharing her distinctly Italian sense of style and elegance – so it tallies that Letizia is well-placed to tell us what makes Bianca’s pieces so special.

Bianca means ‘white’ in Italian, so their pieces use the most brilliant white metal of all: platinum. Crafted in sterling silver, Bianca’s designs – like Bella Vita’s 18 carat gold-plated bronze offerings – then add that premium finish over a fine jewellery base, just in a different colour.

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Worth keeping an eye out for are these beautiful rectangular hoop earrings, and one particular standout piece is this multi-bead bracelet.

There’s several other gorgeous designs we know you’re going to love appearing in Monday’s show – but you’ll have to tune in to find out more!


  1. Lanie February 13, 2016 at 3:08 pm -  Reply

    Welcome to QVCUK Bianca, I for one look forward to meeting you!
    Love Lanie xx

  2. Catherine February 13, 2016 at 9:19 pm -  Reply

    I actually sqealed out loud when I read this post. I adore Bronzo and Bella Vita and have acquired many pieces. I have longed for more White Bronze pieces but there have only been a few so far.
    As Bianca will be a fine jewellery range, I know it will be more expensive, just hope you offer EasyPay to make it as affordable as possible.
    QVC you are brilliant! It will be great to hear Letizia’s expertise on Monday night, describing the Bianca range.

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