Beloved Bibi Bijoux


BibiBijouxWe've finally seen signs that a good spring/summer is on the way! There have been Spring fashion events at QVC already with new pieces from some of our best known collections. A few weeks ago we had a Spotlight on Fashion event where we saw several new brands showcasing and they all proved very popular.

What we need now is the perfect versatile jewellery to go with our new framework of clothes. I say framework, because I think our wardrobe for any season is something that is never fully finished, it's ever evolving with finishing touches such as scarves, boleros, cardigans and accessories.

Accessories are not simply to compliment an outfit. They also tell us a little about who you are – a statement if you like.

One of the most poignant thoughts I heard on accessories was from my friend who works at Helmut Lang in New York as a buyer. Before joining QVC I did some work shadowing with her in their London office and she pointed out that everyone knows how the right clothing can really flatter and accentuate and make us look a great shape, but we underestimate that accessories can do the same – they can blur our age, confuse the onlooker, and keep them guessing – but they still need to be age appropriate. She added that it had to be done right and that once you get the right piece or style you can wear it with lots of outfits and styles to give a more youthful overall impression. Let's be clear, she wasn't suggesting that everyone should wear electric neon because the kids are, but she emphasised that tasteful statement pieces can make or break an outfit.

Look in your glossy fashion mags, think more edgy than you normally would, think contemporary, think young at heart, think outside the box. In the words of Maxine Becker (Manager of Bibi Bijoux UK) think jingle jangle!

As well as QVC, Maxine supplies some of the country's most prestigious boutiques with her Bibi Bijoux pieces and is regularly made aware by the proprietors about the type of clientele that purchase Bibi pieces. Not just celebrities and footballers wives but elegant and sophisticated women of all ages. The everyday statement glamour of the designs just give so much versatility. Bibi can be worn by anyone, from the smart casual trend-setter through to jet-set business women.

Bibi Bijoux's heart charm braclet is QVC's pick for April – what's yours?


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