bareMinerals have always been ahead of the game, never afraid to challenge the norms in the beauty industry. They were the first to launch a loose mineral foundation back in 1976 and have always celebrated the confidence and beauty of the natural woman.
Introducing their new 'Be a Force of Beauty' campaign in which they have tried something that has never been done before. To find the stars of their new ad campaign, bareMinerals held a blind-casting. They began with a pool of nearly 300 models and actresses, all of whom received a survey of six questions to answer.
Based on their answers, these were then narrowed down for a stage of individual blind interviews, placing more importance on the character and personality of their candidates to reveal their true 'force of beauty'. Find out more about this Force of Beauty campaign
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The images of their new ad campaign have also not been re-touched and you can take a look at the rest of the chosen 'force of beauties' below…
Visit our bareMinerals shop to find out more about the range