We are celebrating our Beauty School knowledge at QVC UK. Those of you that have been with me for 23 years will have already discovered we love sharing our knowledge with you at home, and out and about on-the-go with the web and the app. I truly believe that if I share my knowledge with you – my client/customer – you can make a more informed decision on your purchase which will result in individual results that you are looking for and satisfaction in your beauty regime.
My beauty school story started about 34 years ago when I studied at Chichester, which was a 2 year course after A Levels, and was the highest qualification you could gain globally in the beauty industry at that time. It was only offered in London, Manchester and Chichester and, as Chichester was closest to my horse, the others stood no chance!
As a beauty therapist and make-up artist, my beauty school of my knowledge never stopped learning because I then went on advanced courses with over 20 brands as well as advanced aromatherapy, reflexology, sports massage courses and also working in top health farms such as Grayshott Hall and the Harrods salon.
I then took my knowledge to Clarins, where quickly, within 2/3 years I was promoted to run their UK beauty school as the national training manager and targeted with re-writing and re-designing all of the courses and training material, and re-training all of their trainers which was a big task that I really enjoyed. I was responsible for training over 4000 people per year and travelling around the country running beauty schools, not just in London but in Glasgow, Edinburgh, Birmingham, Newcastle and many more places including in-house training schools in the top hotels and spas such as Gleneagles, St. Andrews, and Champneys.
I also continued my artistry training and increased my knowledge by attending advanced training schools with Ruby Hammer and Glauco Rossi, and together with my existing customer experience and make-up artist knowledge, I designed the launch of the Clarins L’maciage training programme for the whole of the UK. I was head of the Peris method training team which is a global secret and exclusive massage technique developed by the founder of Clarins and it is an elite therapy network.
From here, I went on to other companies where they asked me to redesign their training programmes for their trainers such as Lancome, Aveda, and ESPA, as well as being involved in teacher training and college lecturing at student level.
Since then I have shared my beauty school knowledge for 23 years with you on QVC, giving you the same advice and knowledge that previously was only available to professionals. During this time, my own experience has continued to develop through testing, evaluating and training with what is now many thousands of products. Assessing what works and what doesn’t, how they work, what suits a certain skin type or age, and who would prefer these products based on texture, smell, effectiveness, cost, and performance; what genre are these products in to suit you – the customer – high fashion, futuristic, classic, heritage etc., so that I can help you feel as if you are touching, feeling and smelling the products with me across the screen, and you can make that informed decision through my knowledge.
I think QVC beauty school celebrates the opportunity for so many knowledgeable colleagues in the industry to share with you their first-hand experiences. Whether they be founders or make-up artists, nail technicians, dermatologists, podiatrists, therapists, facialists, holistic practitioners – the list is endless – but it’s fantastic for you to be able to have such a broad spectrum of guests and their knowledge, as well as learning about the brands themselves from these spokespeople.
Beauty school has evolved. It once used to be just about skin types, face shapes, body types, nail types and matching techniques and products but the industry has moved on so much, especially in the last decade and there is now the opportunity to develop your home skills to include very advanced machinery, beauty technology as well as increased development which pushes the boundaries of the results we can obtain.
I hope our beauty school series allows you to learn more about the beauty industry and what you would personally prefer to use in your regimes at home, for both you and the whole family. From ‘free from’ formulas to salon to dermatologist expertise, and from make-up artists and colour creators in your fashion make-up to nail brands. Not forgetting the men, today so many more men are trained and successful in the industry, championing male grooming, male make-up and male self-tan as an everyday choice (as quite rightly it should be), and it’s great to celebrate the success stories of men that have made it in what was, a female-orientated industry.
Today, I know that many of you have been inspired by watching QVC and gaining confidence in yourself to check out local training courses that you can do as, in recent years beauty training has become more accessible and easier, for example, it can now be trained in modules in evening classes and part-time so its inspired many of you to start a new career after children which is fantastic, and can give you your independence whilst still being there for your family.
Discover more online with our Back to Beauty School tutorials, inspiration and more.