Be aware, show you care


Once again this week QVC has reminded me of why I am so proud to work for them. I was fortunate enough to be asked for the second time to host in the auction room and donation lines for our 3-hour-long, live on air fundraiser for Breast Cancer Care.

With Claire Sutton

It truly is a coming together of all departments within the business. Everyone gets involved, showing how much they care, whether it is members of staff who volunteer to man the phone lines, or our production team – including Emma our Co-ordination Producer, Stacey our Director and James our Producer – who work long, extra hours for weeks, and in some cases months in advance. The sets team, the sound and lighting guys, the floor management team… the list of people involved goes on and on. I would like to take this opportunity to thank them all.

More important than all of that, though, I would like to thank all of you who took the time to pick up the phone – whether to purchase a product on the night, bid on one of our outstanding auction lots, or simply to make a donation.

Hard at workThe auction room, where I was hosting, is basically a temporary studio set up in an office, as all the other studios are needed for the rest of the show. It gets very hot with all the lighting and all of the people in there, and it’s not the most comfortable environment for our telephone volunteers – so an extra special thank you to them. Mostly, though, I want to thank them for putting up with me getting them to do Mexican Waves and high fives with me whilst we were on air. Thank you all.

Our breast cancer guests – Clover, Clive and Letitia – were so poised, brave and inspiring, and were wonderful. It was my honour to have met them and worked with them. They have left a lasting impression with me, and many of you too I am sure.

I would more than anything like to thank my friends and colleagues, Ali Keenan and Craig Rowe, who were both so incredible on the night. Behind the scenes this is quite a hectic show to host because -despite everything that is going on – Ali and Craig had to maintain a certain tone on air and I think they both really proved what outstanding professionals they both are.

At the end of the day, though, it is all about raising awareness and funds. And raise funds we did. We finished on-air at over £300,000, which is outstanding, but not our final figure, it always takes a little while to get that totted up. Our total figure for 2013 was £335,000. I feel confident this year we will at least match that and I am hoping we will exceed it. It’s not too late to make a difference – head over to our Breast Cancer Care mini-site to make a donation or purchase.

So for another year, thank you to all of you, including those at QVC who worked so hard, the Breast Cancer Care volunteers, and all of you who called and donated. Your contribution will make a difference to the lives of those who are living with breast cancer.

Thank you all.

Miceal. X

Find more pictures from the evening and watch the full show here.

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