We are very excited about the Aurelia skin launch. Some of you may or may not know that there is an awful lot of skin research to do with inflammation of cells and that this inflammation in skin is the main cause of ageing, and this is the crux of this range of products. Using bioorganic, botanical formulations, with a probiotic approach to lessen not just surface irritation but cellular inflammation in the deeper layers of the skin as well – as when the skin is calm it can act in a healthier manner, which can result in a naturally more-glowing and moisturised anti-aged skin.
For those of you that suffer lots of allergies and like to know the basis of the ingredients that you’re using, you will also be pleased to know that this is yet another ‘free from’ brand that we are adding to our portfolio of choice for you.
You will be pleased to meet Claire, the founder, as our on-air guest, who wrote a wish list at around the age of 30, when her skin started to show dryness and signs of ageing, of what she wanted from an ideal anti-ageing brand – and when she realised this ‘dream brand’ wasn’t available, she made it herself.
You may have seen that this range has already been winning awards from Natural Health, the Anti-Ageing Beauty Bible, and CW, and for me, this range certainly bridges the gap of a modern natural that’s enjoyable to use but can deliver results.
Claire and this brand definitely love to share their skin secrets and application techniques so it’s a perfect match to come on to QVC UK, where you can spend more time learning about the brand and, if any of you have already been loving this range, I would love you to tweet me @AlisonYoungQVC and come through live in the shows. I think you will adore the textures and the apothecary look which makes her products great as a gift or motivational and enjoyable to use yourself.
The range is relatively simple and you don’t have to buy a lot of products to get results – we are launching with the Cell Repair Night Oil which is great introduction to the range. Then you can work out what you are missing in your existing routine and add in more of Aurelia’s solutions. For skincare lovers and natural beauty followers, you will love the ingredient listings, especially if your skin is reflecting a poor health state. This is where this anti-inflammation skin approach could really help you.