Astrid from Vercella Vita reveals more about their first TSV


Astrid and Christel in the stock roomOn Tuesday 23rd April, Vercella Vita and the ever popular Astrid return to QVC with their first ever Today's Special Value offer. We caught up with Astrid to find out more about the stylish camisole offer plus the latest trends in shapewear and more…

Tell us about your first few months on QVC

Vercella Vita’s launch on QVC was not really that long ago, but the success of the collection has been amazing from the word go and our customers had already started asking when we were bringing our first TSV? The team and I couldn’t have hoped for a better compliment and so we took on the challenge to design something extra special and produced an amazing camisole in record time for spring and summer.

The reason I say challenge is because our collection is also available in Germany, Austria, Switzerland, Italy and Russia and all our shows there are planned up to a year in advance.

You can imagine how much time is needed to manufacture hundreds of thousands of garments… including the time needed to perfect the designs, go through all the quality controls, pack everything, etc.

But the hard work has been worth it and we’re very proud of our first TSV! Even the guys in the factory and all the ladies who work behind the scenes who had to work extra shifts to get everything produced in time (and of course to standard) are happy they did so!

Working with samples The team behind the scenes









Working on the TSVTell us about the TSV

As far as the exquisite and intricate design is concerned, we didn’t need long to come up with a theme. All the girls in the Vercella Vita team love butterflies and it seemed the perfect design to celebrate our first TSV on QVC UK.

Butterflies represent what the collection stands for: a metamorphosis into something beautiful and with our collection you can change your silhouette in such a way that you feel gorgeous and good about yourself and your figure again.

Butterflies are light in weight and silky to the touch…just like our garments. Their shimmering rainbow colours fascinate us and Vercella Vita is one of the most colourful ranges on the market, it stands for the colours of spring and summer.

And as far as the comfort, support and compression features are concerned, you can look forward to a camisole with the best we have to offer so that all those naughty lumps and bumps can be smoothed out ;).

Vercella Vita camisoleHow would you wear the camisole?

You can choose to wear the camisole with any outfit in your wardrobe, whether it’s blouses (great under transparent blouses in a colour to match), T-shirts, jumpers, jackets, blazers, dresses, combined with jeans, elegant trousers, skirts, shorts… anything!!

What you should definitely try out- – and that’s why we chose gorgeous spring/summer colours to go with the design – is letting some of the camisole show as an eye-catcher and a splash of colour to brighten up even the darkest of outfits.


No one will ever know the camisole is your underwear, they’ll be too busy admiring your figure and asking whether you’ve lost weight!!

 What are the latest trends in shapewear?

Many shapewear manufacturers are moving away from garments that are uncomfortable and made of stiff material that cause us to feel hot and sticky after a while, and that are made with both thick elastic and seams that dig into our soft flesh …basically what I would call instruments of torture!! Some manufacturers are also experimenting with more colours than the basics (white, black, nude).

The great thing about Vercella Vita though is that we have only ever offered you seamless garments without underwiring, bones or padding. Our materials have always been breathable and easy to take care of and they dry very quickly. We were also one of the very first to offer you a wide range of unusual colours and intricate designs. So as we have had over a decade of time to improve on the quality of all these aspects, many of our customers say we are trendsetters offering high quality, luxury shapewear at affordable prices.

In the warehouseWhat have you been up to recently?

Getting the TSV organised as well as working full time as a TV Presenter has meant that I haven’t had as much free time in the last few months as I usually would. So on my days off it’s been great to spend time at home just doing relaxing things like reading and cooking for my family.

I also discovered a charming little English Tea Shop recently and I go there occasionally with a girlfriend for a good gossip. I love it there because it’s a little bit like home from home (I grew up in Surrey), but I have to be careful not to go there too often…the scones with jam are just too dangerous!! Thank goodness for Vercella Vita is all I can say!!!


Join Astrid on 23rd April for the launch of the very first Vercella Vita TSV.




  1. Pauline Holas April 22, 2013 at 7:08 am -  Reply

    I can’t wait for the tsv as I am a dedicated follower of vercella vita since it was under it’s old name this is the only shapewear I use as is comfortable pretty & it works. The new colours are like your in a candy store. And this shapewear actually works as long as you order the correct size. ( I noticed someones review on an item where she oreder a size too big for her & wondered why it rolled down)I know I should work for Vercella Vita Ha! Ha! I love Astrid she is a real woman just like us not just a woman to push a product she dosen’t believe in. I am a size 14 with a G cup & the meduim fits fine I am petite too. Hope this helps.

  2. VAL April 22, 2013 at 10:13 am -  Reply

    I will watch this with interest. I have seen these under the old name on another site and did actually send for one. Unfortunately they sent me the wrong size and as you couldn’t send it back if you had tried it on I had to just send it back. The good thing about it being on QVC is that we have the opportunity to try on and even wear it before we have to decide whether to keep it or not.

  3. Debbie Thomas April 23, 2013 at 12:50 am -  Reply

    I am so pleased to see the lovely Astrid on QVC, and the selection she has on the midnight show is beautiful. Sadly, I can’t afford to buy at the moment, but I have bought her shapewear when she was on another shopping channel and absolutely love it. It can’t do miracles – like make me lose 10 stones! – but it does smooth out the lumps and bumps so clothes fit so much better. For anyone wondering, the shapewear is very comfortable and is not hot, nor does it make you feel itchy, unlike some others I have tried (which also didn’t improve my shape and were a waste of money.) I am a size 24-26.

  4. Pauline April 23, 2013 at 5:42 pm -  Reply

    Hi Astrid me again love the tsv on problem I also love alot of the other products to which I had to get as the price has gone since under the old name please can you try to get us more products on easy pay so we can have more. I just want loads of the new colours & designs. This is not like any other shape wear out there please try it.

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