On Tuesday 23rd April, Vercella Vita and the ever popular Astrid return to QVC with their first ever Today's Special Value offer. We caught up with Astrid to find out more about the stylish camisole offer plus the latest trends in shapewear and more…
Tell us about your first few months on QVC
Vercella Vita’s launch on QVC was not really that long ago, but the success of the collection has been amazing from the word go and our customers had already started asking when we were bringing our first TSV? The team and I couldn’t have hoped for a better compliment and so we took on the challenge to design something extra special and produced an amazing camisole in record time for spring and summer.
The reason I say challenge is because our collection is also available in Germany, Austria, Switzerland, Italy and Russia and all our shows there are planned up to a year in advance.
You can imagine how much time is needed to manufacture hundreds of thousands of garments… including the time needed to perfect the designs, go through all the quality controls, pack everything, etc.
But the hard work has been worth it and we’re very proud of our first TSV! Even the guys in the factory and all the ladies who work behind the scenes who had to work extra shifts to get everything produced in time (and of course to standard) are happy they did so!
As far as the exquisite and intricate design is concerned, we didn’t need long to come up with a theme. All the girls in the Vercella Vita team love butterflies and it seemed the perfect design to celebrate our first TSV on QVC UK.
Butterflies represent what the collection stands for: a metamorphosis into something beautiful and with our collection you can change your silhouette in such a way that you feel gorgeous and good about yourself and your figure again.
Butterflies are light in weight and silky to the touch…just like our garments. Their shimmering rainbow colours fascinate us and Vercella Vita is one of the most colourful ranges on the market, it stands for the colours of spring and summer.
And as far as the comfort, support and compression features are concerned, you can look forward to a camisole with the best we have to offer so that all those naughty lumps and bumps can be smoothed out ;).
How would you wear the camisole?
You can choose to wear the camisole with any outfit in your wardrobe, whether it’s blouses (great under transparent blouses in a colour to match), T-shirts, jumpers, jackets, blazers, dresses, combined with jeans, elegant trousers, skirts, shorts… anything!!
What you should definitely try out- – and that’s why we chose gorgeous spring/summer colours to go with the design – is letting some of the camisole show as an eye-catcher and a splash of colour to brighten up even the darkest of outfits.
No one will ever know the camisole is your underwear, they’ll be too busy admiring your figure and asking whether you’ve lost weight!!
What are the latest trends in shapewear?
Many shapewear manufacturers are moving away from garments that are uncomfortable and made of stiff material that cause us to feel hot and sticky after a while, and that are made with both thick elastic and seams that dig into our soft flesh …basically what I would call instruments of torture!! Some manufacturers are also experimenting with more colours than the basics (white, black, nude).
The great thing about Vercella Vita though is that we have only ever offered you seamless garments without underwiring, bones or padding. Our materials have always been breathable and easy to take care of and they dry very quickly. We were also one of the very first to offer you a wide range of unusual colours and intricate designs. So as we have had over a decade of time to improve on the quality of all these aspects, many of our customers say we are trendsetters offering high quality, luxury shapewear at affordable prices.
Getting the TSV organised as well as working full time as a TV Presenter has meant that I haven’t had as much free time in the last few months as I usually would. So on my days off it’s been great to spend time at home just doing relaxing things like reading and cooking for my family.
I also discovered a charming little English Tea Shop recently and I go there occasionally with a girlfriend for a good gossip. I love it there because it’s a little bit like home from home (I grew up in Surrey), but I have to be careful not to go there too often…the scones with jam are just too dangerous!! Thank goodness for Vercella Vita is all I can say!!!
Join Astrid on 23rd April for the launch of the very first Vercella Vita TSV.