July Beauty Month may have drawn to a close, but we're not finished with beauty just yet. Beauty takes a prominent role in all of our lives, and rightly so!
In celebration of our July Beauty Month, we commissioned a survey of over 2,000 women to look at beauty and how it affects us – are we really a nation of beauty addicts?
One of the most revealing statistics to come from the survey was that on average, women think about how they look nine times a day. 4% of those questioned also admitted that they thought about their appearance at least once every half an hour.
So how dedicated are you to your beauty routines? According to our survey, one in four Brits admit to reapplying their make-up every two-to-three hours. Whilst one in seven British women state that their beauty regime is the first thing they think about every morning.
It also revealed that going for a job interview topped the list of situations where women most felt conscious of their appearance, whilst going on a night out or on a date followed close behind. Surprisingly, the results also showed that women felt more conscious about looking good for other women than they do for the opposite sex.
The survey also showed some interesting things in terms of our beauty regimes. One in five women admitted to copying their mother's beauty regime, whilst one in eight has continued to stick with said same routine. Does this mean we really do turn into our mothers?
There were also some interesting facts concerning ages and locations! It turns out that it's the younger generation who are more image conscious, one in twelve of under 25 year olds admit that they think about how they look at least once an hour compared to only 1% of over 55 year olds.
Yorkshire topped the list of regions that are most dependant on their make-up, the survey revealed that nearly a third of women from Yorkshire admitted that putting on make-up is the most important part of their daily routines.
Comment below to let us know what your beauty daily routine is and how you discovered it?!