Iconic British nailcare brand Nails Inc are celebrating their 15th anniversary this year, and their 11th anniversary with QVC! We caught up with new guest presenter Caroline Manley to find out a little more about her and what trends and plans are in the pipeline for this fab brand…
Tell us about your role at Nails Inc?
I'm Head of Retail so I look after our 54 nail bars in the UK and Ireland and over 400 staff that work in the nail bars. It's such an exciting role because it's the perfect mix of working with the manicurist and the customer. It's so important to ensure that the product we deliver works as well for our customer as it does for our manicurist.
We do over 10,000 manicures a week at Nails Inc. We’re always pumping customer feedback and manicurists feedback into our product development, which is a big part of why the quality of our product is so amazing.
Tell us a little bit about your background.
I've been in the cosmetic industry for over 15 years, starting off part-time through school and university and working my way up with brands such as Dior and Benefit cosmetics. After meeting with our founder Thea Green five years ago I got the opportunity to make the move to Nails Inc.
What Thea has achieved is so inspiring, in 15 years she has turned one nail bar into the UK’s leading fashion forward nail brand. I adore being a part of the Nails Inc team and what we deliver. Nobody can deny how the perfect nail polish can make a woman look and more importantly feel.
Why do you think nail polish is so important in our beauty regime?
Nail polish is the ultimate affordable accessory. So often you apply the same beauty products daily to enhance or conceal – with nail polish it's all about being on trend and experimenting. You don't have to invest in this season’s trend shade for your wardrobe; you can just rock it on your nails!
What's your must-have Nails Inc product?
I have so many! We leads the way in innovation and trends so I constantly have a new favourite. However, I would say Kensington Caviar top coat is my make-up bag's best friend. The shine it gives is incredible and it dries in 45 seconds.
There are so many colours in the range – do you have a favourite?
It's got to be Porchester Square classic nude – it’s the polish that's perfect for every occasion. I couldn't be without it! It's such a favourite with our QVC customers so I know I'm not the only one. We had to create a Porchester Square duo just for QVC – the best way to buy into a classic nude.
Is there anything exciting planned for Nails Inc’s 15 year anniversary this year?
So much is planned but I'm sworn to secrecy! I can tell you that we will be having lots of birthday celebrations with QVC. The QVC customer has embraced the brand since the start so it's really important for us to share our birthday celebrations with them.
Expect the latest and greatest with lots of exclusives including a fantastic 15-piece mini collection in a beautiful gift box.
You started as our new guest presenter in January, are you enjoying it?
It's amazing! I’ve been presenting Nails Inc on QVC US for nearly 2 years so I knew I would enjoy it, but I have to say the QVC UK customers are fantastic. The feedback they give us is phenomenal.
I got the opportunity to meet lots of lovely customers at the Beauty Bash in January and their passion for the brand was so inspiring. I couldn't wait to get back to our product development team and share all their wonderful suggestions. Hopefully they will see a lot more of their requests on air!
There are also some amazing new Gel Effect shades coming your way for Autumn/Winter. Of course being Nails Inc we will have revolutionary new special effect polishes too so stay tuned!
Look out for Nails Inc Anniversary shows on 16th and 17th May and on the 30th.
Check out the full Nails Inc range.