10 things you didn’t know about Alpha-H’s Liquid Gold

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Tom Ogden - Alpha H guest Hi everyone, it's Tom Ogden from Alpha-H here,

Today we are celebrating 10 years of Alpha-H's iconic Liquid Gold and here are a few things that you may not know about the beauty must-have. Enjoy!

1. From Bahrain to Biarritz, from Cape Town to Coventry, Liquid Gold is now so popular that Alpha-H sells one of its 100ml bottles every minute, of every hour, of every day globally!

2. Alpha-H may be owned and manufactured on the Gold Coast in Queensland, Australia, but the name Liquid Gold has nothing to do with its geographical origins. When the founder, Michelle Doherty, was formulating the product she asked a beauty therapist colleague for her feedback on the prototype. And the response, after just one application was: "Michelle, it's amazing – it's like liquid gold!"

Alpha-H Liquid Gold 3. Famous for its speedy results, Liquid Gold smoothes and brightens your skin while you sleep. The secret is in the 5% glycolic acid; a natural fruit acid most commonly derived from sugar cane. Approximately 95% of Australia's sugar cane is grown in Queensland so we're pretty confident we can always keep you stocked with your Liquid Gold!

4. As anyone who's tried Liquid Gold will know, when you apply it to your skin at night it tingles momentarily. The reason is the low pH and by dropping the pH of your skin we make it work harder to reset itself. That's why your skin feels firmer in the morning, because it's literally had 'a workout'! So, while you sleep your skin works out… now if only the gym were that simple!

5. Fruit acids have been used in anti-ageing preparations for thousands of years by many different cultures. The Greeks and Romans are said to have used tartaric acid, in the form of grape juice, as a tonic to brighten their skin, whilst Cleopatra is said to have favoured milk baths containing lactic acid to cleanse and soften her skin. Fortunately with Liquid Gold, you won't need a tubful. Each individual application is roughly 5mls, which also makes it one of the most cost-effective anti-ageing products you'll ever use!

6. Liquid Gold contains liquorice root – also known as 'sweet root'; a legume plant native to Southern Europe, Australia and parts of Asia. Revered for its soothing properties, liquorice root also contains a compound called Glabridin, which brightens the skin, making it effective to improve the appearance of sun damage and pigmentation.

7. Liquid Gold isn't just for your face. Alpha-H therapists recommend it to their clients to use all over the body in-between waxing appointments or 24 hours after depilation. Reducing the build up of dead skin cells in those areas may also help reduce the incidence of problematic and in-grown hairs.

8. Try wiping over with Liquid Gold before applying your favourite deep cleansing mask. The natural fruits acids exfoliate dead skin cells and excess oil from the pores to help your clay mask draw out more impurities.

9. If you're fighting the good fight against ageing then don't forget your hands. Age spots are only a good look on antiques! Wipe over the back of your hands at night to keep them looking as young as your face!

10. Ever had a self-tanning disaster? If home bronzing should ever leave you looking more tangerine than tanned goddess then reach for the Liquid Gold especially for stained elbows, knees or ankles! Remember the motto: "Wipe ON the gold, wipe OFF the orange!"

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6 Comments

  1. Val Kelly July 22, 2010 at 3:24 pm -  Reply

    I dreaded being sixty,
    and looking so old.
    But a miracle happened.
    Alpha-H’s Liquid gold.
    Now my skin is as fresh
    As it was at sixteen
    I will sup of youths fountain as
    The Liquid gold Queen.

  2. Gill G July 22, 2010 at 9:15 pm -  Reply

    I love Alpha H Liquid Gold because you really can trust it to transform your skin.

  3. Lynne Gommersall July 23, 2010 at 12:25 am -  Reply

    i love my liquid gold.my skin looks great in the mornings after using it but i find that it always feels sticky where ever iuse it. do you think that i may be using too much?
    would you let me know what you think.
    many thanks.

  4. kirstie roberts July 25, 2010 at 1:05 am -  Reply

    OMG THIS SOUNDS AMAZING…. THIS IS WHAT I NEED TO TRY IM A HAIRDRESSER WITH VERY..VERY..VERY..VERY DEHYDRATED DRY SKIN ON MY FACE AND HANDS DUE TO CHEMICALS AND THE WORST OF ALL HAIRSPRAY…IT GETS ALL OVER YOU..(NOT GOOD FOR 8 HOURS A DAY)

  5. Angela Davies July 28, 2010 at 7:29 pm -  Reply

    Alpha’s H’s liquid is simply the gold standard for smooth skin. Thank you, thank you, thank you.

  6. Jill September 29, 2010 at 10:37 am -  Reply

    When will the next Alpha H Tsv be?

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